6 Golden Rules Of Layout Design You MUST OBEY

in today’s a toy graphics graphic design
tutorial I’m gonna teach you the golden rules of layout design so you can make
professional and effective graphic designers so welcome back to the toy
graphics and in the first and golden rule for layout design we’re going to
take a look at negative space which is sometimes referred to as white space now
this simply is just the areas on your design they’re not taking up by actual
design assets or graphics it can be used to separate sections of your design
define certain areas and also allow your design to have room to breathe now in
the first design I’ve made sure to make some common mistakes that designers do
embark on and that is to try and fill out the negative space as much as
possible by scaling up my text at the bottom here also I’ve used a layer of
sort to fill the top half now doing this makes the design appear too busy and
unorganized having a clear separation allows the viewer to look at the design
more comfortably and also obtain the information very very easily but let’s
take a deeper look at my revision so firstly the logo is neatly added in the
top left and it doesn’t fight for attention and evil crowd the design the
blue area is left with a lot of negative space which does look neat and also
organized below that the text is still legible when printed out on an a4
document yet there is a lot of space to the bottom rights which gives the design
and the text some more room to breathe allowing your design to have negative
space like this clearly creates areas for specific parts of your design and
this makes a viewer feel more at ease when viewing your design and trying to
gather the information from the design itself
so finally the design uses negative space to create the shapes and going
diagonally from the top right to the bottom left so be sure to pay a close
attention to the negative space on your graphic designs just as much as the
actual graphics themselves if not more so negative space in local designing is
often strictly around optical illusions and creating shapes with negative space
if you want to see more about negative space and local designs I have a video
linked at the end of this one but secondly we’re now moving on to why
proximity is such an important aspect of layout design and proximity basically
suggests that design elements that are linked in some way or have a
relationship should be grouped together aspects of your design that do not have
a link or a relationship should not be linked together in most cases when used
correctly proximity will structure your design as well as indicate to the viewer
certain cues and information so here is a landing page design and firstly you
can see a clear divide from the left to the right the right section here
basically has the illustrative artwork displaying context to the design itself
you will not find any key information or call-to-action buttons here aside from
the toolbar at the top of course now on the left hand side the title and the
text content is grouped together in a neat manner using good use of proximity
now below that there is a call to action which has its own space and is left
alone which basically frees it up to make it easier to be seen by the viewer
and thus clicked and finally all of the social media icons are below in their
own groove on this left hand side we have three different groups that all use
needs and valid proximity proximity and negative space do have a
connection and both should be taking into account when designing something in
terms of the layouts my repetition is a key aspects of not only layout design
but just graphic design in general it helps the design have more continuous
theme or look and feel repetition can be seen in things like the color scheme
used throughout your design or the use of similar shapes and graphics and here
is another landing page design and what kind of repetition can you see in this
example now firstly the most striking thing probably would be the color scheme
the color scheme is seen throughout the entire design from the illustrations
into the typography and even the call-to-action button also in the design
you noticed that this style of the illustrations and the graphics are of
the same kind of style throughout you don’t randomly see a gradient style or
3d graphic the illustrations are flat and somewhat rustic in nature all themed
around the topic of travel repetition is not just about using the same graphics
throughout but think about the same use of typeface the same use of color and
the same style in general this will unify your design and make things flow
and appear more professional as a whole the next golden rule for layout design
is contrast and this is something I’ve mentioned before in this channel but
let’s take a quick look to reaffirm the understanding and the importance of it
contrast simply refers to two design elements or aspects that are different
in appearance in nature to create contrast you can experiment
with color typeface shape and size contrast is very useful for creating a
focal point as well as giving objects greater visual weight and balancing the
image the first aspect of this design that utilizes contrast is the typography
at the very top now I have the word Satori in a thicker version of the
typeface as opposed to the type saying graphics this creates interest in the
visual aspect of the title and the next use of contrast is the bottom text here
and this is where the use of red and black is seen which are two contrasting
colors as well as again having different thicknesses in a typography itself and
in terms of shape the cellular icons at the bottom are a contrast to the
straight edge line shapes and I found elsewhere in the design giving them
intrigue and a chance to stand out to the viewer the actual image in the
middle of the design is slanted on a tilt which is a stark contrast to the
level straight lines that are horizontal and found throughout the rest of the
design and of course finally the entire design utilizes a very contrasting color
scheme of black and red and also ye thrown into the mix contrast is a great
way to create interest and intrigue on your designs but also it grabs attention
and it directs the viewers eye onto certain aspects of your design now the
penultimate golden rule for layout design is alignment in graphic design we
should always be mindful of alignment if it’s for texts for imagery or design
elements in general you should always look to align your work professionally
and not make the rookie mistake of neglecting alignment
on my example the first port of alignment is the future text in the
central focal points now you can draw a vertical line and see that this text is
centered properly and next to the bottom the text information is situated neatly
along a horizontal line and away from the print edge by a decent amount of
space and this is to keep the design neat and visually appealing
now also running up the left and the right hand edge I’ve adjusted things so
that the linear graphic in the background now levels up to these text
contents on the sides however the white circle with a price tag and I’ve left
this not aligned properly and this is to make it stand out more
it’s okay to break the rules in some sense as long as the majority of your
design does follow the basic layout rules the design is still aligned well
despite the price tag of being the odd one out and that’s just another form of
contrasts the last and golden rule of layout design is to use focal points and
I’ve touched upon focal points many times in the past so I’m not going to go
to detail today however a focal point is used on a design to a pinpoint the start
of a viewers journey and it’s the main hot spot to grab attention and to lure
them into your design itself it’s almost like a kind of paint if you want to
think of it that way now a focal point can be a shape it can be an image or
even just typography itself and on this example here what do you deem to be the
main focal point of interest firstly it’s a stark contrast in terms of color
it’s a dark blue set against a color scheme of oranges and yellows which are
the complementary colors and the total opposites in the color wheel also as a
design asset it’s very large taking up a lot of space on the design I notice how
the wing itself is pointing to the title and the text in the sense which again
demonstrates how the viewers can be directed and controlled you start
looking at the wing at the bottom and then you move your eyesight up to the
words the text this is a classic use of focal points in graphic design
so just remember focal points are areas of dominance and they do not have to be
the main dominant feature focal points our areas of interest emphasis or a
difference within a composition that capture or hold the viewers attention so
that was today’s golden rules of layout design and there is another one that I
could have thrown in there and that is hierarchy and I did use hierarchy a lot
in my graphic designs but I’ve touched upon that so many times I didn’t add it
in today but yeah if you want to keep learning essential skills as a graphic
designer make sure to subscribe to my channel for
weekly graphic design content and of course until next time have a great day
and design your future today peace


  • Satori Graphics

    I hope you enjoy todays upload and that you get something out of the video 😀

  • Lil' Shark

    Ya lit video 🤽‍♂️🤽‍♂️🤽‍♂️🛹

  • Parmesh Mergu

    SIR i want to know how to use line elements on our design
    and how we are practice use all line

  • vishakha singh

    Useful tips 😊

  • Daniel K

    Good stuff mate, cheers!

  • モナMona

    some times I don't leave a space in my designs, these rules are really important and useful, thanks 🙂

  • Bernard Williams

    Great information Sir Tom for those who just need a friendly reminder. As always, have a great day.

  • Basil Popz

    Great video

  • Gerry Attrik

    What do you do when client or boss want the first version because “fill the space more… you’ve got wasted areas. Make my info bigger!”

  • Valentin .Andersen

    Excuse me, why do you have those "silly" domain names for sale?

  • Ghost Paper

    Really good tips in this one!!! I really like how you make calm videos with all this information and tips! 👍👍👍

  • Love Life

    Its a diamond rule for us thnks sir

  • Ahsan Rahman

    Hi brother. Can you explain is it worthy to study graphic design? And how much can i make as a expert designer.

  • Meg Atrolz

    Pure gold. Simple truths. Good.

  • Peter Lewis

    Your videos are absolutely top rate. They've helped me greatly develop as a designer (even though I've been doing it professionally for 30 years). And you absolutely have the most soothing and pleasant narration voice any of us have every heard.

  • Ysf, YnYSF

    Man ! You're a design school. well presented valuable informations.
    Golden rules of layout design:
    1. Negative space.
    2. Proximity.
    3. Repetition.
    4. Contrast.
    5. Alignment.
    6. Focal points.
    Smile ☺, be happy and spreed the love.

  • Vanderson Vieira

    Great content! Thank you for sharing you knowledge! Peace!

  • Abu Bakar

    I always learning something new for me. Thank you.

  • Quiff

    I use illustrator and indesign but i moslty use illustrator for layouts but as i see whats the difference between these two indesign was designed for layouts.

  • Nick Chatzistamatiou

    In the ''FUTURE'' poster the position of the price tag still works because it is allinged digonally with the letters ''FU'' and ''RU'' but most importantly it is horizontally aligned with the letter ''T''. You can also say that the circle somehow follows the curve of the background graphic.
    Good job mr. Satori !!!

  • The Presence

    You are becoming the best graphic design channel by far.

  • Youssef Elmajbri

    Your Voice is extremely similar to Dansky Voice LOL

  • Martins Ratkus

    First of all wanted to thank you for this video. I have been recently revisiting paid graphic design courses and have noticed that your content is pretty much on the same level as if it was premium. Hope to see more and more of these super useful and informative videos, cheers man!

  • David Franks

    Good stuff, as ever.
    And while I totally agree that negative space is very important, so many clients feel the need to cover every inch with ink/pixels. Kind of "I'm paying for it, so I'll shoe-horn in as much as possible". The only part of my job that sometimes saddens me!

  • Gav White

    How about a tutorial on Grid systems? you never even mentioned these here.

  • Joe Bodego

    Negative space could also be used as a design onto itself

  • Ision Industries

    I love the drop shadows on this design at 7:37

  • maximusdoomed

    CRAP!!! I gotta watch this at least TEN TIMES!!! Totally badass accurate and clean video and communication. Satori perfect!!!

  • Sun bro

    My exams start next week, thank you for all the tips you’ve provided!


    i always be waiting for your next video.. all videos inspirated me to make good design.. thanks for it..

  • neeta budhraja

    This is so helpful to me..
    Negative space is what i find most challenging…
    I will try the latout today or tomorrow to use the negative space wisely…
    Thank u sooooo much.. 😊

  • Pranay Tony

    Cool One man!!💐

  • J Oz

    Thank you, i'm about to learn about layouting and then the video popped up. God bless you


    Many many thanks Mr Satori!

  • The Adongo

    This is a golden tutorial video I couldn't ask for more.

  • Design Medium


  • John Joseph Ranara

    Nothing like going back to BASICS 👌. Great video man!

  • lolo88lolo

    You have a great channel with amazing tips. Thanks for doing these.

  • jean lupascu

    RULE 01. Interesting, but when you work with a client, 80-90% will pick option A. They want logo BIG, the text BIG, all the text BIG if possible. And I worked with more than 500-600 clients (sometimes even with big clients). I saw the same idea of using negatice space at John Mc Wade

  • hennwei

    Lol. My clients would love the giant logos + giant text.

  • Makers of Markets

    Love the theory stuff.

  • Niraj films

    Your content is best in graphic design….


    Hey Hi ,

    Please take a look at this logo :


    and tell me your review about it. I will be glad to listen your review about it.

  • Shawn Doan

    Super dank stuff my guy

  • Shan R

    Great lesson! Clean and simple visuals were especially helpful.

  • Adnan A

    Helpful thank you!

  • camo2010

    I love white space, however clients don't😩

  • mayur pandya

    This is needed

  • MoverLand Channel

    Hi ..I do need your point of view about my logo as you seen in left, how to make t match with yours actually ? Thanks

  • Xa Tosh

    I really wish, the clients I work with understand all this…

  • Jason Wood

    6 rules you MUST OBEY… until the client specifically directs you to muck it up

  • houz ultimixes

    Excellent video. Subscribed and clicked the bell.
    Please can you use your real voice and not sound robotic. Thanks

  • Josi G.

    Six Golden Rules That Clients Hate. 😉

  • yes we can create

    Sire, do you have a twitter account where we can ask you questions anytime, or maybe a facebook page or something

  • 月5-

    only rule you MUST obey in every design field: Don't let anyone tell you, there are rules you MUST obey

  • Erica Dyson

    Excellent. Thanks

  • Sulthan Isa

    nice video!, I learnt some of this rules in my class. But, somehow not everyone can understand how useful this kind of rule are applied in a design. So i thought that the rule made the design better for designer but not for everyone who don't learning design

  • Kalpana Das

    Very nice, thank you

  • Sana Khan Niazi

    Its good to get back and watch your videos. p.s it was real helpful<3

  • blue berry

    thats a good one ty

  • Ui Ux Learner

    Thanks! I learned a lot.

  • Miss J.

    This is great content! Awesome as always, Satori.

  • Aiten Arts

    Great content..! Thanks a lot. <3

  • judibell dolorito

    This would probable help me a lot!thanks 😉 💞

  • Peter Bateman

    Lol, but the 'R' is out of alignment… it's actually quite annoying once you notice it

  • efiri tamaradeinyefa

    Thanks satori graphics

    A side question
    What application was used in making this video

  • Christoffer Vähäsarja

    I would say. Good rules to follow. Even more important, you need to know when to break these rules when you need to achive a certain design goal.

  • Martin du Plessis

    This video was incredibly educational. I teach design at secondary school level and this was very informative and well presented. Thank you!

  • Naz s

    Nice video but Should have been titled as design principles rather than layout rules. 🙂

  • osita ejike

    hi, kinda new to the graphic design scene. what software did you use to create the effects in this video

  • Nano2 Diseño

    Aunque entiendo algo de inglés, que ganas dan de oir este video en español, ya que creo es oro 🥇 puro.

  • DRC 85

    do u also make webpages? what program do u use? i tried xd and muse… some tutorials from you would be perfect 😀

  • Srinivas Nahak

    Truly amazing tutorial ❤️ Especially the cool animations

  • My Space

    The eye is focused on the logo, but does not lead the eye down to the text.

  • Krysto Snare

    Thanks a lot Amigo

  • James W

    I don’t understand why this sort of thing isn’t taught in schools, not having to wait until university -level…
    This stuff is actually useful, can’t count the number of times I’ve used Shakespeare in my IT / design jobs 🙄

  • Moondust2365

    Am I the only one annoyed by the fact that the text is justified? Just sayin.

  • Andre Lops

    Nice. Thanks

  • Aeshan Hendlin

    The first example with the giant S is way better than the second version. IT looks better, it's easier to read, and the attention is on the information (where it is supped to be) not centered around the blue and white which convey no meaning. The eye is drawn to the words, the headline calls for reading. In the second example full of white space the eye is drawn repeatedly away from the meaning of the words and towards the empty space.


    Whitespace: took me a while to compare the examples. A very profound lesson!

  • 40-Mile Desert Rat

    My vote is for example 'A'. I do not want to search for the message.

  • Kevin Paul Barnaiha

    Next Color Scheme pls

  • Alphonsus Kevin Immanuel

    My man pulled up an outrun visual at the end

  • Sharon Eisenberg

    Excellent tutorial, as always! Thank you!


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