American Industrial Design: Design in a Nutshell (5/6)

In 1920s America the Great Depression effectively erased consumer demand. Struggling manufacturers needed new ways to get people buying again. Innovative production processes like stamping and use of molds allowed them to use new materials for their designs products using vinyl chrome aluminium oak plywood began appearing American industrial designers began introducing streamlined efficient shapes that shouted progress Bel Geddes pioneered what we now refer to as utilitarian art things had little reason to look sleek now all of a sudden did. At the 1939 World’s Fair featuring Bel Geddes immensely popular Futurama exhibit a new era of American industrial design proudly claimed to be building the world
of tomorrow Americans found great positivity in these futuristic forms things were looking up American industrial designers realize that by making objects look great, people simply wanted them more. From cars to kitchen
appliances, the most influential society in health was spending money again, mass consumption had arrived. advertisers finally have lots to talk about. Personal tastes could be expressed through the things you bought style became equally as important as function. Cheer designers liked Eames and Saarinen didn’t just design seating, they created desirable lifestyles. People behind the product
suddenly were stars everyone wants to know who they were Raymond Loewy was one of the shining lights of American industrial design his face ended up on every coffee table in the nation toothpaste packaging promised whiter teeth, washing powder packaging promised
whiter whites, who knew such simple household objects would shape the tastes and ambitions of an entire society American industrial design improved
America functionally, culturally, and intellectually. And exported it around the globe. Does American industrial design do it
for you?


  • eatbachelorchow

    i thought the guy at 0:18 was naked

  • I Like You, You See (IYQUC)


  • dothedeed

    But then where is he putting his pocket watch?

  • BDoug

    "In 1920s America, the Great Depression…" Really? The 20s were roaring economically and socially in America. The Market crashed in October 1929, heralding the Great Depression of the 1930s. It's hard to take seriously a "university" video that misplaces the Depression by a decade.

  • GabrielKnightz

    "There is no limit to desire but desire's needs"

  • Martin Mercer

    "Who knew such simple household objects would shape the tastes and ambitions of such an entire society?" Well, with his cautionary tale of commodity fetishism, I'd say, maybe Marx.

  • wishsnfishs

    The video is still technically correct. The "erasing" happened in the 1920's.

  • subpolarity

    "Who knew such simple household objects would shape the tastes and ambitions of an entire society?" Indeed.

  • ciaranoc

    Ed Bernays essentially invented the PR industry and was a massive influence on advertising as a result, helping turn US society from a culture of needs to a culture of wants using various psychological techniques uncovered and developed by his uncle Sigmund Freud. Without them, the mass shift to a consumer culture wouldn't have happened. Check Adam Curtis' The Century of the Self for more, if you're that way inclined….

  • sinaain

    as you correctly stated, the great depression started in 1929, so the great depression erased consumer demand in the 1920s, the very late 1920s and it continued in the 1930s, but still the 1920s.

  • The Naked Ant

    You are disagreeing by the pure pleasure of disagreeing. The market crashed in 1929. That belongs to the 20's. The crisis is from the 20's. Simple.

  • Triple-Merit

    The crash, which "effectively erased consumer demand", happened in the 1920s.

  • Jason Castle

    I'd buy any product that had a commercial that was just 1:45

  • Stuart Loria

    Eames is awesome, but this is a double edged sword

  • ANoI7I

    it's raymond loewy. not loewey.

  • sweepy90

    yo! common, don't suck.

  • drayphly

    This video is jumping all over the place …. didn't the BOOM happen after the war??? American design didn't really take off until the late 40's- 50's… this video is filled with fail. Revisionist history.

  • 09319531 UCD

    so this is the start of materialism?

  • Alondra Sinclair

    yes it is but I agree with BDoug, it would be clearer to us to say 1930

  • Sam Peach

    In Tyler we trust.

  • Catherine Finch

    It looks good, but without captions I can't follow a word as I'm deaf. I expect an Institution like OU to provide them.

  • TheThreatenedSwan

    One could argue that the consumerism based on an abstract style used express oneself is in the end detrimental. Many of these products did not significantly improve and in fact the end result was a drawback in the advancement in the technical aspect of products. Rather than actually improving their product or showing some validated benefit, manufacturers instead improved marketing and decreased competitiveness. No new technologies were developed from the increase in marketing to the public and with an improved market competition and innovation decreased. 

  • Simon Bienert


  • Lawrence Lee

    how could society afford if only produce floods on market ?

  • Wildhund

    no, it dosnt.

  • MogManDog

    Look, there is a reason why American Football (commercialball) hasn't made it outside the US.

  • xMEanimations

    What was not mentioned is that literally the majority of the Futurama exhibition objects never made it into production because they were inpractical – especially the cars performed very badly. Also stylizing objects was very criticized very soon in terms of their design. This video is leaving out important information to make the argument sound valid, though it was really not.

  • PaJeezy

    Can you give a reason why your globes exclude JUST New Zealand?

  • PakelisViniu

    So this is a base (root) of consumerism?

  • Tyler Yip

    0.57 yay


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