Arc’teryx Presents – Who We Are: A Design Company


So how would you describe the
product development and design process? Obsessive. [MUSIC PLAYING] For us, what Arc’teryx is about
is that meticulous attention to what drives performance. It’s the commitment to a vision
of what a product’s supposed to do and the
unwillingness to compromise that against anything else,
so this ability to focus singularly on what
product should be. [MUSIC PLAYING] Design Center is more
of an engineering lab than it is a design center. Most people in the design
center aren’t designers. That’s because it takes
a huge amount of people to take an idea and actually
get it into production. [MUSIC PLAYING] It’s not a pristine
design lab you’d think of. You get in here, and it’s like
it’s a workshop, for sure. The design floor pretty
much replicates our factory. So all the machinery that
we have in our factory’s available on the design floor
for our designers to use. It’s bit of a flurry
of action every day. It spawns a lot of
chaos and creativity. But I think there’s some
magic in the chaos that makes this place what it is. [MUSIC PLAYING] In a pure deliverable sense,
the goal of the Design Center is build the perfect prototype
build the perfect pattern, and build the
perfect spec package. And so there’s nothing
left to chance, nothing left for discovery. We know what we’ve got. Now let’s produce it. [MUSIC PLAYING] I find it really fun to be kind
of the Q of the James Bond work and say, oh, OK. I can make one of those. I can make one of those. And I for sure go
hardcore, no lunch. Make one, and then we go find
out whether it had any merit. Our designers, they’re always
trying to make things better, make it lighter,
faster, more efficient. And I there’s a
selfish need there where so many of our designers
play in the outdoors. They have this desire to
create a better experience for themselves. And they can do that through
the product they design. We started climbing
at a pretty young age. And I think having
that knowledge helps us make decisions more
easily because we’re not putting ourselves in
someone else’s shoes. It’s more so, like, well,
these are our shoes. So we build what we know. [MUSIC PLAYING] The starting point and the
end point for us is saying, how do we build products
that design away from the need for a replacement
or the replacement’s replacement? How do you build
those trusted pieces that people have adventures
with and that they can count on to use season after season? [MUSIC PLAYING] At Design Center, we
don’t expect anyone else to solve our problems. We want to solve them. So if we start with
an idea, most ideas are not out of the blue ideas. They’re not Eureka moments. Most of the problems
we work on, they’re ongoing, long-term
projects that we’ve been working on for years. It’s absolutely imperative
that if you have a good idea, you’ve got prove it. Otherwise, the next
stage, which is just to get people to believe
in it and get it moving, has no grounds at all. [MUSIC PLAYING] By the time we’ve gone
through our design process and the consumer first sees it
can be as long as three years. But that consistency and quality
and durability takes time. I guess we’re limited by the
constraints we have in terms of what machines do we have? What machines do factories have? That’s never held us back
from developing new tools. But when we think, oh, we need
a new tool to do something, sometimes we have
to invent that tool. What goes with that is this
idea that if this works, we’re going to have to
outfit our manufacturing with these same tools. [MUSIC PLAYING] This is the advanced
R&D tooling shop. We handle anything from
rapid prototyping of parts, testing a product,
proving concepts. So we’re a fully-equipped
machine shop that also has a secondary
half of testing equipment. [MUSIC PLAYING] We have an entirely
industrial shop in a clothing manufacturing facility. Most people don’t realize that. They just think
that, oh, you know, you stitch together the
clothes, then it goes to market. But they have no idea
that in the background, there’s a whole
bunch of guys running around building all the
independent sets of tooling to do everything. [MUSIC PLAYING] The guys in the shop, they are
just an extension of design. We’re dealing with technology
that no one else is using. So you need tools. And so it’s this persistent
drive to make a better thing. So, say if the designer
has a new idea. What they could do is they
could mock up samples. They could come down to us,
and we can take those samples and pull them apart. Every single option and version
of itself that can be found will be tried, and
it will be tested. And if it’s not stronger
than the existing, it doesn’t move forward. It gets changed until
it is a better product. That’s the type of
trouble you have when you have an idea
that is outside the box and isn’t proven. And I think you have to be
immune to being frustrated by that in order to
kind of carry on. You’re always working
with uncertainty. So every day we come in not
knowing if what we build is going to work, really. There can be dark times when you
feel like nothing is working. But the cool thing
about being here is that there’s so many people
with decades of experience. And so if you’re stuck,
all you have to do is, like, do one
lap in the office, and you’ll have,
like, 12 new ideas. There’s been a lot of stuff
that when you look back, jeez, you idiots. They’re never going to work. Can’t believe it! But yeah, we’ve had a
few things work out. [MUSIC PLAYING] I think it’s a matter of time. Like, when you have
it in your hand, and you’ve done
the due diligence, and it’s looking really good,
for that period of time, that’s a great product
or a perfect product. And then to improve on
that is only inevitable. [MUSIC PLAYING] I’ve always admired
Arc’teryx for this. It’s a company that its
entire being was simply to make better product. It wasn’t a stand up
and jump up and down and say, hey, look at us. We simply make the best product,
and people are gonna find it. I think it’s more to the point
that we’re about presence. We’re not about noise. From a design perspective,
it’s a good impetus for us to remember that we’ve
always got to stay ahead. We have to keep in mind
what’s the next way? What’s that [INAUDIBLE]
attention to better? [MUSIC PLAYING] It’s like we
believe in something that’s worth doing, right? I guess there is no good design
without a process of evolution behind it. [MUSIC PLAYING] It’s a bold outlook
on design and life, not to be afraid, just to go
and try it and just to do it. And I think that’s kind of
what Arc’teryx is about. [MUSIC PLAYING]

25 comments

  • David T

    One of my favorite brands. But I wonder why Arcteryx employees don't wear the brand they work for 🤔

    Reply
  • Anjan Katta

    Awesome video, such pioneers in the way you guys invent your own tools to enable creative designs others can't even attempt. Set the standard

    Reply
  • Joshua Cowap

    Dream job to work here, maybe one day!

    Reply
  • Rob Scothern

    And cheaper, most of the rucksacks are no where near a good and as well made.

    Reply
  • kisthe mum

    Trying to shop, I can't get your website to work in either browser. Just sits there flashing the grey logo, and the products never come up !

    Reply
  • destroy43

    Great edit!

    Reply
  • larcore1

    Good edit showing us what the company is about. I do worry about the message that is being sent by a senior member of staff at 2:04 saying that he works so hard he doesn't have lunch. I wonder what impact this kind of culture has on the wellbeing of more junior staff.

    Reply
  • Brian Chaput

    Can you please start funding more environmental efforts?

    Reply
  • sedot

    Please show us how you care about your environmental impact. Does arcteryx try to be a sustainable company?

    Reply
  • Jack Ass

    Awesome video! For people that are obsessed with the environmental aspects: do you you realize, creating the kind of quality they bring, is a leap for the business in every sense of the way? It means less waste, less surplus and a durable product. Keep it up guys!

    Reply
  • Roger Sim

    One day, after I win the lottery, I'll be able to afford a basic $600 jacket from them.

    Reply
  • ChestyMD

    Katie mae is beautiful!!!!

    Reply
  • Amyg Dala

    Yes it’s pricey. But Adidas and Nike are more expensive considering the lower quality of materials and lower quality of functional design. Better quality lasts longer. Lower quality is replaced more often, that creates more waste.

    Reply
  • Jeff Hough

    Great video and a great company. Their products a rock solid and their customer support is legendary. I appreciate the view "behind the curtain" and to get to see how my favorite stuff is made. Keep up the good work!

    Reply
  • giff74

    I hate you all! When I watch your videos like this about a company producing great products and encouraging their employees to think about how to make things better, it makes me realize that I'll almost certainly never work for someone like this and it makes me jealous. Keep up the great work!

    Reply
  • Lavar's Balls

    Bring back the -2014 quality. The releases form 2016 and up seems cheaply made.

    Reply
  • Glorious Asssquat

    How does one get a job like this?

    Reply
  • Clarence W

    I bought a $600 rain jacket this year from them.. WOW I'm impressed. I'll buy their stuff for life now.

    Reply
  • Earth Stix

    Hey I am trying to sell my Arc'teryx kappa jacket that i bought last year. Dad didn't end up using it. Selling below retail and taking best offers. This one is a size large, I am also willing to trade for a size small. Thanks!

    http://rover.ebay.com/rover/1/706-53473-19255-0/1?icep_ff3=2&pub=5575378759&campid=5338273189&customid=&icep_item=372468232165&ipn=psmain&icep_vectorid=229529&kwid=902099&mtid=824&kw=lg&toolid=11111

    Reply
  • Max Muller

    You know those Asian kids that are always better at anything you think you’re good at? When they work for Arc’teryx. Maybe that’s why their clothing is so good! Also for everyone that’s whining about the price of these clothes. It’s a philosophy. Think of it like this; “if you want to have the very best, the price will match that” and I also believe that if you buy a jacket that’s only 100 dollars/euros you’re going to treat it like that. If it’s a 550 usd/euro jacket you’re going to take care of it and use it way way longer. And thus being better for the environment as well.

    Reply
  • Mydna Soriede

    🇨🇦

    Reply
  • Born Bred 113% Hollywood Local

    What a snooty name Drummond Lawson … Maybe cause I keep picturing 🖐😂👉 https://youtu.be/m0I_Pvkikfs

    Reply
  • Mark Jacobs

    …flaunted by hipster millennials who spend daddies money here in Summit County. I still wear my once red, now faded to pink 20 year old patched up Marmot. How's that for sustainability?

    Reply
  • Benjamin Davoult

    They have one of the most badass logo I've ever seen.

    Reply
  • Lawrence Logan

    Hire me now.

    Reply

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