‘Balance’ Design principle of Graphic Design Ep12/45 [Beginners guide to Graphic Design]


Hello and welcome to this beginner’s
guide series to graphic design. From what graphic design is, skills to be a graphic designer, design theory, education you need, equipment you need to the graphic design portfolio and interview advice. This series is for anyone at any level. So if you’re interested in graphic design and considering becoming a graphic designer join me as I discuss a series of graphic design topics. Now graphic design is not
simply about making things look good in graphic design there are rules that
could be considered these rules are called the principles of
design and these are typically separate good design from bad design.
These principles all have a relationship between each other and appear in every
well designed piece of work you see. A good grasp of design theory will mean there
is always substance behind your work. The key principles of design are: Contrast,
hierarchy, alignment, balance, proximity, repetition simplicity and function. Whatever work you produce be it for
a magazine, a poster, a website or advertisement the principles of design should be considered. A good designer keeps these principles as guidelines in their toolkit and will consciously use
them to develop their ideas. In this video I’m going to discuss the fourth key
design principle and discuss balance as a design principle in graphic design.
In this video I’ll be referring to some visual examples if you wish to take a
closer look at these you can find them in the downloadable PDF document
that accompanies this series link is in the description. So balance is the visual weight of elements
in a composition We use balance to add stability,
add structure, create emphasis and to create dynamics. In design one will attempt to
place visual elements in an aesthetically pleasing arrangement or
particular arrangement to fulfil a purpose or achieve a particular look and feel.
In design there are three main types of balance: Symmetrical balance,
asymmetrical balance and radium balance. Understanding these three types of balance will help achieve the right type of visual effect in your design. So looking at the PDF,
here are some examples. First I have some symmetrical balance
examples. So symmetrical balance is mirror image balance. If you draw a line
down the center of the page all the visual elements on one side of the
screen are mirrored on the other side they don’t have to be identical visual
elements but can be similar in number colour or shape and scale. When visual
elements are equal weight they are in balance. Symmetrical balance can be used
when one wishes to achieve formal design, a sense of structure, a sense of
organisation and stability. Next is asymmetrical balance. Now asymmetrical
balance itself has nothing to do with balance. The term is used to describe a
kind of balance that is not identical on both sides of a central line, not relying
on symmetry, opposite of symmetrical balance. Asymmetrical balance occurs when
several smaller visual elements on one side are balanced by a large visual
element on the other side or smaller visual elements are placed further away
from the center of the screen than larger visual elements. Asymmetrical
balance can be used when one wishes to achieve a more casual or less planned
look and feel. An asymmetrical composition can create a feeling of
tension as if the page or screen may tip for things might slide off the side.
Asymmetrical balance is more dynamic than symmetrical balance and normally keeps
the audience’s attention focused on the visual message. Next is radial balance.
The third type of balance is radial balance where all elements radiate out from a
centre point in a circular fashion. It is very easy to maintain a focal point in
radial balance since all the elements lead your eye towards the centre. So those are the three main types of balance in design. Depending on the intended purpose or look and feel, a designer must sense
which type of balance to execute. A designer must sense whether or not a
composition is balanced or not success is using good balance can help
achieve is strong visual effect and good quality design. So that is the fourth key
design principle in graphic design. When you look at design ask yourself how has
balance been considered? What part does balance play to create the overall design? Is there a good or bad sense of balance? and how well does it work as
part of the design? Well I hope you enjoyed this video if
you did hit the like button on my facebook page if you would like to see more videos
like this in future hit the subscribe button and you can also follow me on twitter at TastyTuts. So the next key design principle is proximity. In the next video I’m going to talk about proximity as a design principle in graphic design. So see you in next video!

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