‘Colour’ Visual element of Graphic Design / Design theory Ep3/45 [Beginners guide to Graphic Design]


Hello and welcome to this beginner’s
guide series to graphic design. From what graphic design is, skills to be a graphic designer, design theory, education you need, equipment you need to the graphic design portfolio and interview advice. This series is for anyone at any level. So if you’re interested in graphic design and
considering becoming a graphic designer. join me as I discuss series of
graphic design topics. So the graphic part of graphic design is made up of visual elements, the building blocks of design. Through the harness of our
artistic expression we choose these visual elements and arrange them on a
surface in a layout to convey an idea. The basic visual elements that combine
to create graphic design include the following: Line, colour, shape, texture, space, form and typography. Whatever work you produce be it for a magazine a poster a website or advertisement, these visual elements will play a part in your design. In this video I’m going to discuss the
second key visual and discuss colour as a visual element in graphic design. In this video I will be referring to
some visual diagrams if you wish to follow along you can
download the PDF document that accompanies this series, link is in the
description. So colour plays one of the biggest roles in graphic design,
it can give emphasis it can be used as a mechanism of the
organization, it can create impact and create a specific look and feel in a
piece of graphic design work. When working with colour it helps to have a good knowledge of colour theory. Colour theory provides us with practical
guidance to help us mix colours and create interesting colour combinations
and it all starts with the colour wheel. The colour wheel is a really useful tool designed to help us choose colours that work well together. So this here is the red, yellow, blue
colour model which consists of 12 colours Now if we jump onto the Adobe colour
website we can see this colour wheel as more of a spectrum. This is an amazing resource
to explore and create colour schemes. The address for this
website is color.adobe.com. I’ll be referring to this website later in this
episode but for now to help explain colour theory I’ll use this simple
example. If you want to take a closer look at this color wheel and the spectrum you can find them in the downloadable
PDF, link is in the description. So the colour wheel consists of primary colors, secondary colors and tertiary colours and these can be split into warm and cool
colours. So let’s take a look at each of these. So first is primary colours. Primary
colours make up the basis for the colour wheel here they are red, yellow and blue. Next are the secondary colours. Secondary colours are made by mixing equal portions of the primary colours, these create green, orange and purple. Next are the tertiary colours. Tertiary
colours are made by mixing a primary colour with a neighboring secondary colour,
for example if we mix the yellow with the orange we get a yellow orange colour
in between. If we continue to mix the primary and neighbouring colours, we
fill the gaps and get the remaining tertiary colours. Now if we separate the colour wheel we
get two categories, warm and cool colours. On the right we have the warm colours, these incorporate the red, violet colours through to yellow. On the left we have cool colours, these incorporate the colours yellow through to indigo. So that completes the colour wheel. Now this is a really useful tool designed to help us choose color schemes. To help us
choose interesting colour combinations that have harmony together or create
contrast there are some colour rules we can explore. These colour rules are referred to as: monochromatic colours, analogous colours, complementary colours and triadic colours. So first we have monochromatic colours.
Monochromatic colours are shades and tints of the same colour. The monochromatic colour scheme is
typically balance and easy on the eye. Now if we jump onto the Adobe color
website at color.adobe.com we can see some of these colour rules on the left if I click on monochromatic, it will
generate a monochromatic colour scheme below. Now if I click and drag the middle colour
circle in the spectrum and toggle the other it will generate new schemes. Next we have analogous colours. Analogous colours are those found close to each other on the colour wheel. Analogous colours typically always work well together since they have similar origins. Like the monochromatic colors they are also balance but typically more
interesting as these colours have more contrast. This time on the Adobe colour
website if I click on Analogous it will generate an analogous color scheme.
If I click and drag the middle circle it will generate new schemes. Notice all
the colours are similar to each other. Next we have complementary colours.
Complementary colours are those found on opposite ends of the colour wheel. Complementary colors have high contrast which produce vibrant exciting colour
schemes, as implied complementary colors enhance each other and typically
always work well together. Back on the Adobe colour website if I
click on complementary it will generate a complementary colour scheme.
If I click and drag the middle circle it will generate new schemes. Finally we have Triadic colours. Triadic colours are those spaced
equally on the colour wheel. Triadic colours typically produce vibrant effects. Back on the Adobe colour website if I click on triadic it will generate a triadic color
scheme. If I click and drag the middle circle it will generate new schemes. So those are some rules you can keep in mind when exploring colours. So that is the second
key visual element in graphic design. Well I hope you enjoyed this video, if
you did hit the like button on my facebook page. If you would like to see more videos like this in future hit the subscribe button. and you can also follow me on twitter at
TastyTuts. So the next visual element is ‘Shape’ in
the next video I’m going to be talking about shape as a visual element
in graphic design. See you in the next video!

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