Company Profile Template: the first company presentation you should design


Most small businesses don’t spend time building
a company profile template… until they need it. While these profiles are sometimes designed
as a one-pager document or even an infographic, we continue to defend that the slide presentation
format is probably the best. The challenge with one-pagers and infographics
is that once built, adding or removing information is complicated. With a presentation, on the other hand, you
can add, or hide slides to be able to tailor the company to whoever is receiving it. When we initially designed these slides, we
called them ‘Public Company Intro Template,’ since they were meant to be a sort of public
investor deck that the companies could embed on their websites (we still think that’s a
good idea, BTW). Depending on the type of website your company
has, a company intro in presentation form might be a good way to get people engaged
in what to do. All Slidebean presentations are embeddable,
all you need to do is copy a code snippet and the frame will automatically adapt to the width of your
site and the device where it’s been loaded. Still, we’ve revamped the deck to be more
fitting for a short company profile that could be shared as a standalone presentation, or
included as an introduction to a sales pitch or a consulting proposal. These standalone presentations can be shared
as an intro to a potential client, included in your website contact form or your email
autoresponder. They can also be appended to your email signature
or used for social media marketing. Finally, if you set your privacy settings
to Public, the slides may be indexed by Google and other search engines, providing yet another
result for your Search Engine Optimization efforts (back in 2016, we invested about $70,000
in SEO and so far, have made probably like a million dollars in revenue just from those campaigns). These are the slides you need to include in
your company profile template: Keep it simple, choose the best company image
you can find. If you don’t have one, try using our Flickr
and Unsplash integrations to find one that relates to your business. We used founding year, customers served and
monthly active users as examples, but the idea here is to find some metrics, accomplishments
or awards that you can brag about. We’ve exchanged the traditional mission/vision
statements for our concept of company culture (vision-less), but understand all the reasons
why these have to be there. Talk about your core team, or at least, the
part that is relevant to whomever you are sharing this document with. Try to keep it to 2-4 people, and add the
shortest possible summary about them. This is a kind of ‘what we do’ slide which
again, might not apply to every single context. If you are using this presentation for a business
proposal, you may want to mention other services or products your company has, as a way to
bring some context into the pitch. There is no better proof than social proof. This slide is your chance to brag about your
most nameworthy customers and some of the projects you’ve developed with them. As an extension of the Clients slide, bring
in some highlight projects/products that you’ve developed. Get a star, hero image for each one of them
and add a small brief of what your company did. Again, social proof is really valuable for
these presentations. If you have quotes from press or reviews from
relevant people, this is where they belong. Website, email and social. Not much to add here. ‍We hope, this summary of what a company
profile template is, helped you to get a better idea of what you need to work on
your company profile. Just remember to keep it updated with any
additions or changes you need. If you found this information useful, hit that subscribe button. We’ll see you next week.

4 comments

  • Rajat Tarlekar

    Thanks a lot, Caya. That really helps..!!

    Reply
  • TheWORLDisMine77

    $70k only for SEO!
    Caya could you make a video on startup expenses? I know its variable but how much everything would cost me e.g. advertising, marketing, lawyers, employees etc.
    BTW you are my favorite startup mentor in the youtube! Thanks so much for the content in this channel

    Reply
  • Andrew Hoban

    you look so tired man

    Reply
  • Faza Tazkia Ula

    this is so useful, thank you so much for the information!!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *