‘Function’ Design principle of Graphic Design Ep16/45 [Beginners guide to Graphic Design]

Hello and welcome to this beginner’s
guide series to graphic design. From what graphic design is, skills to be a graphic designer, design theory, education you need, equipment you need to the graphic design portfolio and interview advice. This series is for anyone at any level. So if you’re interested in graphic design and considering becoming a graphic designer join me as I discuss a series of graphic design topics. Now graphic design is not
simply about making things look good in graphic design there are rules that
could be considered these rules are called the principles of
design and these are typically separate good design from bad design.
These principles all have a relationship between each other and appear in every
well designed piece of work you see. A good grasp of design theory will mean there
is always substance behind your work. The key principles of design are: Contrast,
hierarchy, alignment, balance, proximity, repetition simplicity and function. Whatever work you produce be it for
a magazine, a poster, a website or advertisement the principles of design should be considered. A good designer keeps these principles as guidelines in their toolkit and will consciously use
them to develop their ideas. In this video I’m going to discuss the eighth key
design principle and discuss function as a design principle in graphic design. So function is the consideration of the
main objective for a piece of graphic work and how well a design is explored
and executed to meet that end. The ultimate goal of any graphic design is
to communicate and make an impression but what’s equally important is that the
right impression is made and the intended outcome is achieved. Earlier in
this series I said that I believe graphic design is the unity of
two opposing forces: Artistic expression and
practical application, design theory. As a creative graphic designer these two
forces will always been odds with each other in your mind. When you can harness
these two forces together in harmony then you can create great visual
communication. When we create a piece of graphic design more often
than not there will be a specific requirement that
will have to be fulfilled. Depending on the complexity of the task
that could be one or many requirements. Now in design one typically gets that
requirement in the form of a brief from a client, either written or verbally.
Before a designer starts any piece of work there is key information that will need
to be understood. This will ensure that a designer is put in the best position to
produce the right creative solution. a good and thorough brief will include at
least three key things. An overview, requirements
and an intended outcome. The overview should introduce
the idea of the project. and what exactly the design
is intended for. The overview should clearly highlight the target audience
the client wishes to address with any other relevant information which may be
of importance. The requirements will outline exactly what will be needed
creatively across print and digital media. This could be anything from a
printed poster, a brochure to a website. The intended outcome should clearly
state what the client hopes to achieve with the graphic work how it wants
people to respond to the work and how it wants people to think, feel or act.
A brief may go as far as to suggest what is required visually, a particular style
or colour scheme to be used or typeface. A brief maybe creatively limiting or open
to exploration. So a brief will set out all the challenges and boundaries a designer
will have to deal with in order to create the right quick solution. It will
be the details outlined in the brief that will influence the creative
solution. Now if a piece of design fails to deliver on what the brief asks than
it fails in its function. This is where form verses function
often comes into play. For beginners it is easily
assumed that simplistic practical design might not be good or interesting.
So form, how good something looks may be seen as a priority. However in professional design it is
understood that form follows function. That priority should always be given to
function over form, how good something looks. During research, development and
design one must always take into account the function of the design. One of the
most important things you can do is understand your audience
and the required goal. Considering language,
colour and layout will enable you to communicate
well and engage with a particular audience to encourage the intended result.
As a rule you can always ask yourself the question why? Why am I using that colour?
Why am I using a typeface? Why am I arranging my
elements in this way? Why am I using these shapes
photos and soon on. Is it adding anything to the piece of
design or is it distracted, misleading, thus taking away. Always ask yourself
why and have a good rationale for each decision. In design one should always try
and avoid the appearance of having made arbitrary decisions. If noticeable this
can devaluate a piece of work. However limited a brief or however
creative a brief whatever is done remember to keep in mind the function
and be sure it delivers on its function. A good designer will always strive to achieve
a harmony in beauty and function. So that is the eighth key
design principle graphic design. When you look at design ask
yourself, how well does it function? does it get across the
intended message? Could it be more striking?
How clear is the message? and how clear is the design? Is there anything you would
do to change
the design? and what impression does
it make on you? Well I hope you enjoyed this video if
you did hit the like button on my facebook page. If you would like to see more videos
like this in future hit the subscribe button and you can also follow
me on twitter at TastyTuts. So up until now I have been
discussing design theory and the essential things to know about graphic design.
Now it’s time to move into section two. Now if your considering
a career in graphic design and wonder if it’s right for you. In the next
section I’ll be answering a bunch of key questions. So for the first video in
section two I’m going to ask the question: Why do graphic design, where I’ll be
discussing some pros and cons So see you in the next video!


  • Shantanu Bhattacharjee

    You are a boss man – God blz you.You are helping a lot – thx – plz dont stop posting – (y)

  • Rhys

    Can you please do videos on adobe after effects and adobe premiere pro please. Your style of tutorials are so helpful and I can't find any good tutorials that teach you hands-on tutorials that start from the basics and work their way up to more intermediate skills. I know graphic design is more your thing, but I think it could help a lot of people out. Thank you keep up the good work!

  • MF Hanif

    overall all videos so good, i have a concern the videos should be in subtitle cos my english is bad but i am trying with you to learn 🙂 . anyways yet i reached 15/45. . i will wait your next all courses in english subtitle i mean as you speak downing be english subtitle, hoping it would be not hard for you.well you are awesome :*

  • gorz

    Hello! Thanks a lot for the tutorial, great insight and helpful tips. I wonder what's the function of TastyTuts logo.

  • Hassan Alsamahi

    does these principles and elements, are considered in everything in design, including Logos and indentity design?

  • scifiroel

    Hey, I'm a big fan of your video's. I think I've nearly watched them all now.
    I'm about to try and start my graphic/webdesing career.
    Could you perhaps, if you have the time to spare, provide me with a little feedback on this website design that I posted on Behance? I woudl really appreciate it.


  • John Robin Robles

    thank you Gareth, May God bless you more!!

  • medeni adıyaman

    Thank you very much Gareth, you are so helpful and inpiring person. Greetings from Turkey 🙂 God bless you.

  • Secret Touches

    Really thanks hope i could meet you in person to appreciate the support and efforts you are making to help anyone in achieving his goals for free

  • john c

    thank you


    thank you for the additional information…

  • matteoseo

    this was the most useful video for me, thanks

  • Beryl Pretorius

    I gotta say, I'm really impressed with the way you've conveyed all the information so far. I love how clearly you explain each aspect, and the PDF document that accompanies the series. This contest is easily better than most other paid courses I've seen online so far, so thank you so much for taking the time to create these videos.
    I've seen other people who also would have liked some examples for these last few principles, so I'm just another drop in the bucket there haha. Also, I think it would have been nice if there was a small exercise included, like a short workflow for incorporating all these elements and principles, because to me it seems easy enough to understand each of these individually, but I'm sure there's more to it when you start applying the theory to a design.
    In conclusion, however, I really take my hat off to you. I learned a lot watching these, so thanks again!

  • André Marion

    Finishing the key principles! Thx Gareth

  • Oblivious

    These videos are really helpful and we all appreciate the time you took to give us these quality resources for free

  • SightLaber KB

    Thank you so much for your efforts. Your videos have been a big part in helping me with my self-study.


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