100 comments

  • Valery Kit

    the most informative video! I like that very well! Thanks a lot!

    Reply
  • Jahz Munoz

    Dude this is spot on

    Reply
  • Filip Delac

    When you have a folder like this: latest version 5 latest final 8 complete. Btw great video! Thanks!

    Reply
  • Bella Earlich

    perfct approach

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  • The Learning Hub

    Dude!
    That was really helpful. I can say that I am at the very beginning of my carrier and I've not seen the more helpful video than this. I really am very thankful to you for making this video.

    Reply
  • lisvgrvce

    This video is full of quality! Thank you!

    Reply
  • Facundo Giménez

    one million dollars, i died

    Reply
  • David Aames

    This video is soooo well done in many many aspects! Great Job! One million dollars! hahahaha

    Reply
  • Alexandra Miracle

    Thank you, there is one of the most helpful videos) what do you think, could “selling” be as an art?

    Reply
  • Alexandra Miracle

    Could you send the link on your scheme (creating process) in .jpg, for example?

    Reply
  • Marcelo dos Anjos Antonio

    "Stylescapes are like moodboards on crack"

    BURNS, Ben – Circa 2017

    Reply
  • Joy Chetry

    WOW The ratio of Likes:Dislikes is almost 10:0.01.
    This only happens when a channel provides real value instead of just selling courses at the end of the video.

    Reply
  • Candra Hadi Wijayamulya

    I've never got this in class…

    Reply
  • INMA MORALES

    What is the typeface used in the manual? I love! Thank you!

    Reply
  • Little Creeps

    Saw that Emily's links were called out below, but they don't seem too be there any more. Other than that, Great video and it was cool to see another viewpoint on presenting new identity/brand work.

    Reply
  • Veronica Nathania

    Lmao love that Austin Powers reference ?

    Reply
  • David Miller

    I dare you to try this. Then make a new video that addresses this approach. In this video you are advising 1 common and crucial mistake. Do NOT present 3 versions unless you want to create a frankenstein, sub par version of the identity. You have been hired as the expert in id design. You are basically saying to your client ‘I am stuck and don’t know how to complete this work, please help me’ Present the most suitable version. Why leave it to the marketing guy’s wife to decide. Which is what happens when you present options. The client hired you to make these decisions. They have enough decisions to make doing their usual job. Don’t ask them to make your decisions for you. You will be surprised at the effect of owning the expert opinion. It results in higher perceived value of your work and hence more work at higher pricing. Be the expert.

    Reply
  • Gnome Sane

    I'm a one man shop, talented designer who hates selling and all the technical jargon associated with selling and design.

    This host, his style, delivery and knowledge simplifies the process and makes it not only bearable but he transforms it into a sort of enjoyable challenge.

    Reply
  • Melissa King

    Brilliant..

    Reply
  • Shauday Smith

    This is sooo important for me to hear now. Thanks so much for this!

    Reply
  • sakina salem

    Hi futur. Thanks for a great video and all the other advice as well. Can you post more of these videos where we learn about design on the client side. How to present different types of projects ie branding, packaging, animation, advertising/editorials? What is expected of a high end designer? How and What files are delivered to the clients at the end? What should the timelines be? Whst is an acceptable amount of time to draft a logo for example? Thanks Sakina

    Reply
  • Anand V Balagopalan

    Perfect

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  • ahmed atta

    that really really helped thank you very much <3

    Reply
  • drawitoutlady

    “How much would it take for you to design that?” —> My experience with clients is that they see it on the mock-up and think that’s the design. In other words, it shouldn’t cost them for me to design that. How do I justify charging extra for their logo in a larger format?

    Reply
  • smileyhappyradio

    This was so great, and helpful! One thing not covered was salesmanship. Many designers are just awkward in conversation, unlike yourself. They communicate better through email, and text than in person. They would just blow it in a presentation your talking about. How to help them?

    Reply
  • Claire Jevron

    This is excellent, thank you so much for creating this video. I m upping my presentation game amongst other things.

    Reply
  • TelFiRE

    11:40 I am a little confused at this point, do you charge more to provide the files for the mockup designs which are essentially already designed and don't take anything but submitting the logo to a clothing making company? Or am I missing something

    Reply
  • Amber Touch

    This is really helpful, top notch content.

    Reply
  • Eshwaran Veerabahu

    What's the font you guys have used on your logo ???

    Reply
  • Amr Salah

    Wow !

    Reply
  • Rony Hananto

    If these all need to do in final presentation, what do we need to present in every revision?

    Reply
  • Jagoda G.

    I just came across this video. BEN, THIS VIDEO IS A MASTERPIECE. Sooo informative, so clear, so organised and so well edited. THANK YOU!

    Reply
  • Karin Adu

    Great Video

    Reply
  • Fabitalism

    Hey Ben, are you presenting every logo on the same mockups or are you changing them from logo to logo?

    Reply
  • Fadi Skam

    what font is this??

    Reply
  • Dani B

    Excellent advice!

    Reply
  • vleshi1

    Great presentation!

    Reply
  • Andre Bourgeois

    This video is not to be ignored. I do some graphic design but I am an industrial designer in university right now and this was wildly helpful.

    Reply
  • Wallace

    OK… First, I love the video and especially Ben's style. But, a couple of things. Watch Bill Burr's comments on Apple AKA Steve Jobs. It's right on. Nerd Jesus hahaha. Next Apple computers represent give or take 10% of computers worldwide. I feel Ben's comments on Keynote not being a Windows app were disrespectful. Apple is an OS just like Windows Linux Google and others. That's all it is. It's not Nirvana. Hello? Adobe has more Windows users than Apple. Most Adobe tutorials on YouTube rightfully recognize this. Ben talks about Photoshop. Again. Hello? Who cares if you are running Photoshop on a Mac or a Windows device??? Or download Storyblocks content on whatever device/OS of your choice. Keep up the good work Ben. Don't betray your non-hip heritage. It's what makes your videos appealing (as other commentators have noted).

    Reply
  • Flix Louder

    11:57 ??????

    Reply
  • Bas van den Eijkhof

    Great Work Ben! This video really gave some great clarifications to me. Keep it rollin'

    Reply
  • Julien1984

    Ben is the Man. No doubt about it

    Reply
  • RAGHAVENDRA PUJAR

    Very nice info….. Typically, I have been following almost 80% of the steps explained. I've got some more very important factors, what I should talk post presentation. It's a pure science of psychology. Love this topic……great work 'thefuture'….and ofcourse Ben is too good in presenting tips on the presentation. Wish to see more videos like this.?

    Reply
  • Jorge Pambo

    Amazing video broooo
    Thank you for the tips I really learned a lot, 24 min of my life well spent

    Reply
  • Abdul Aziz

    hahaha final final v.3 so true

    Reply
  • Surya Krishna

    Awesome! Great job Mr. Ben Burns 🙂
    This is definitely one of the best futur videos ever made. Thanks alot

    Reply
  • Sabrine Mol

    What font do they use?

    Reply
  • Danilo Monteagudo

    thanks a lot

    Reply
  • anthony wyndham

    Emily is very enthusiastic lol
    Great video guys 🙂

    Reply
  • El Cōco Velāzquez

    Ben BURNS the problem!

    Reply
  • Rodrigo E. Terrones Irribarren

    If you feel like there's no room for your talent… this pund it's really big and it's getting bigger… start creating now! With or without clients

    Reply
  • M.A. Gamal

    Thank you so much! you just made my day
    You can not imagine how much I needed somebody to explain all these steps for me!
    YOU ARE AMAZING <3

    Reply
  • Keylup Veintisiete

    What is this?*

    Reply
  • ClipReply

    Great video… really learned a lot! Thanks!

    Reply
  • Anish Singh

    After so long I have found one of the best guy who tought me how to represent my creative project.

    Loved watching your video…bro.

    Reply
  • Gahrrett Middleton

    Bless you for posting this video. Many thanks. ?

    Reply
  • mamusik

    Amazing video! Thank you so much for sharing this!

    Reply
  • Monica Munda

    Ben, where can we find more of your work? I want to see some of your logo designs

    Reply
  • Carolyn Unwin

    Excellent.

    Reply
  • skaterfugater

    "this shit is gold" doesnt even quite say it

    Reply
  • Rell.Da.Rasqal

    HOLY SUGAR HONEY ICED TEA, THIS WAS INFORMATIVE! THANK YOU VERY MUCH FROM MY TEAM AND I!

    Reply
  • sun sulaf

    useful speech ,, thank you ,, I remember my first logo design when i sent to my boss hhhhhhhhhhhhh

    Reply
  • Daniel David International

    Man you nailed this thank you for this video i'm your fan now from South Africa

    Reply
  • SILVIA ROBERT

    Really good! I took a lot from this video….THANKS 🙂

    Reply
  • Elisa Bell

    this video was awesome. i'm a marketer moving into graphic design and it is awesome to learn from a designer who understands the importance of storytelling. thanks!

    Reply
  • Gabriela Costa

    I'm so grateful for you to share this kind of information.

    Reply
  • INFOTAINMENT BROH

    You nailed it. It's beautiful. Thanks so much. Love it.

    Reply
  • Jonathan Sullivan

    How long should the client have for feedback? You mention setting a feedback date whether that's an email or meeting. Whats the average time they should be given, before we start to enter to long? Great video, tons of value, thank you.

    Reply
  • costanick

    Hey, excellent work, eye opening and helpful!
    I ended up buying the The perfect proposal + The Complete Case Study bundle 🙂
    I can't seem to find Emily's templates anywhere on the video!

    Reply
  • Aditya Khanna

    Great stuff .. i dropped out of my college to start my own venture and for a very long period there was this thick cloud what i later came to realize was imposter syndrome untill I started watching your videos and realized every designer goes through this and the only thing that matters is the grit to preserve and eventually it all starts coming together.

    This channel is great help. Can't say this enough.

    Keep up the good work. ?

    Reply
  • Shane Moran

    This is gold! Thanks!

    Reply
  • Ken Adhitya

    Wow this is very valuable Information, and can be applied generally anywhere in a presentation/Client F2F setting. Thanks alot The Futur!

    Reply
  • S K

    This is REA!!! simplified but amazing key point! Love the video!!! Really appreciated!

    Reply
  • Danielle Strijdhaftig

    18:15 Where is the link to Emily's templates?

    Reply
  • Lewis Harris

    Thanks a lot.. this is incredibly helpful information.

    Reply
  • AMOS DONATO

    Hi Ben, Does this principles applies the same ways as to presenting University design project or not? Love to hear you're feedback in the comments.

    Reply
  • Charice Xi

    Very professional and inspirational tips. Thanks!

    Reply
  • evansora2

    12:00 Perfect ?

    Reply
  • David

    This video convinced me to start investing in the future.

    Reply
  • R Feinburg

    Why did Emily open a different window when the came over. I think she was doing something that she ed not supported to do. ?

    Reply
  • Sonia Ann Simon

    This is really good!

    Reply
  • Terry Nicholls

    Amazing Ben, pretty much hit every pain point I come across on a daily basis

    Reply
  • A.J. Ohatey

    Is it me or I can't seem to find Emily's Template link??? By the way, GREAT VIDEO!!!! PERIOD!

    Reply
  • timi awoniyi

    Thank you very much for this!
    However, I have a question:

    What is your take on the best tool for designing (logos): PS or AI?
    Minus the while process, that is, Mock ups etc. Just designing a logo.

    Please reply!

    Reply
  • Naysworld

    This is such a great video, informative, clear, cool.

    Reply
  • Nikki Doe

    I'm late BUT, Sooooo glad I stumbled upon this video!! AWESOME VISUAL for newbies! ?❤️??

    Reply
  • david di pasquale

    Or you just purchase the HUGE MOCKUP BUNDLE from the futur 🙂

    Reply
  • ldratio

    I really disagree with clients wanting a new brand identity that will “sell more.” How crazy a proposition is that. The tech giants and innovative companies of the world don’t have anything revolutionary in terms of design. Any half decent designer can make the Apple logo in 2 minutes. It’s the value they create for the brand that sells and the visibility they create for the identity that makes it memorable.

    Reply
  • North Los Angeles BBA

    This video is straight fire! but I cant get over the fact that I'm tired of only seeing white dudes and white girls and the occasional asian. Like wtf. Why is it only white dudes are allowed in front of the camera?

    Reply
  • Nikoloz Gachechiladze

    Awesome content, a sidenote, I think Canva is much better than either Keynote or PowerPoint and it's really underused ?

    Reply
  • André Graça

    where are the files from the mockup?

    Reply
  • Sterling Williams

    First of all How about proper English title…? Just saying, that prevented me from wanting to watch the vid

    Reply
  • Francisco Ugalde

    "Final final number 3" hahahhaa lol

    Reply
  • Mitch Mahoney

    Ben, you da man. I'm designing a brand right now for a client, and this gave me some good inspiration to upgrade my presentation game.

    Reply
  • Sombre Beauté

    Great information! Lots to consider. Thanks

    Reply
  • La M

    Learn very much. Thanks Ben!

    Reply
  • DoSol B.

    Very interesting . Very well done and explained thanks a lot for sharing

    Reply
  • samir wahab

    Thanks Ben. Really cool stuff. Wanted to check if you have made any video on presenting work for website or app.

    Reply
  • Mohit Randeria

    Video is really helpful, but I have a question. What If client can't meet us as a person cuz it's too far ? The only option I know is just send files on e-mail. Idk how to show logo while talking over a video call. Is there any software that allows us to do this ? Most of my all clients are on whatsapp and they just ask for and e-mail. And for videocall they only prefer WhatsApp video call. Idk how I'm gonna show design over a WhatsApp call. Help ? Please !!?

    Reply
  • Sarah Lang

    This is fantastic. Thank you. Where is the link to download Emilys files? Or can we purchase them?

    Reply

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