IDENTITY DESIGN: BRANDING

100 comments

  • Manuel Yanez

    I'm sorry I stopped watching this about halfway because of the additional comments.

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  • Emil Čupić

    I love the process behind this, but imo the final output is just way way too generic and dull

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  • James Chanbonpin

    Great, thorough video.

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  • Rodric King

    OMG – This dude on the left is distracting in a bad way. He is not taking this serious. Is he drunk? Please give me an excuse to be acting this way. NOT COOL.

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  • Thomas Herman

    This was the first video I checked from TheFutur guys. And I also thought Jose was interrupting a lot.. but since then I’ve watched almost all their amazing videos and I’ve come to understand their relationship a bit better and now I have a different perspective on that pre-judgement, so so Jose trolls on here he’s absolutely brilliant. They both are, so just dig a little deeper. Much love for this show.!!

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  • Switchtrees

    We wish the host could talk less. He is rather distracting.

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  • SELETINEtv

    I like how he came up with the Refined Rustic feel. Will definitely use that tactic. Good video guys.

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  • dalevanmail

    Jose needs to STFU. Dude’s trying way too hard to be funny for the camera.

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  • Nubia Aba

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  • Lucas Walker

    Hey guy on the left, could you please let the guy on the right talk.

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  • Suxin Lai

    Great video. I do learn a a lot.

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  • Extraordinary Gaming

    Super awesome I am going to try this process for my identity designs 🙂

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  • Extraordinary Gaming

    Great job guys I also learnt how to hire if the budget allows 🙂

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  • Sehban Ali Akbar

    Damn we miss Jose now 🙁

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  • Liu Tony

    hi,
    I want to develop specialization and a portfolio around branding by taking courses online and offline.
    Do you think I should learn web and ui/ux design?

    Thank you

    Reply
  • Justin Jordan

    That video gave me so much anxiety. One person talking at a time please… my god!

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  • Don Sy

    The guy in the left is annoying as hell.

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  • wu yifei

    I have to say that 左边这个大哥有点烦

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  • Iuri Colussi

    really nice video, but the explanation is interrupted by the other at all times, so it kind loses the sequence of thought, and when you wanna hear the explanation, is interrupted again.

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  • Subtitle Subty

    @jose caballer made d show really interesting as he kept talking… It wasn't a dull moment for me… By the time he was talking he made me see something's clearly most especially from when he said "in the beginning was the Word"… Jose really filled d gap for Chris and a great show because he showed he wanted to learn and also asked questions so many people might have asked since they were both on stage… It wasn't easy man… And if u think it is get urself d resources and see how you do… Jose well-done boss… And Chris do thanks for designing… Lol… And this is my first time seeing Chris do laugh like this.. Buh I noticed (maybe its just me) he's always serious… Lol… Nice show guys and great work… Love from NIGERIA

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  • Stephen Abiodun Akiogbe

    Great show, I love the "PRACTICAL TOUR", that show its more than talk, you know what youre doing. Thank you

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  • Oliver Parry

    i couldnt watch because of the bad sound quality

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  • Pedro Andrade

    Tenth time that I'm watching the Ole's branding & web case study playlist, and every time I learned something different.
    Thanks Chris!

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  • Sarkast

    One is trying to teach something the other likes hearing himself talking and fooling around. One should talk 5/4 of the time the other 1/4. Who's who – you decide!

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  • Apiyada Hirio

    the other guy is so annoying

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  • Bikiron Bora

    watching this in 2019 still feels fresh.

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  • Selmo

    cant finish this coz of the annoying guy on the left

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  • Rhodenhizer Simotwo

    Just imagine the greatness of this video if the host had just kept his quiet…Very informative.

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  • Tala Mendoza

    Criss guy so cute and voice so hot. Hard to concentrate 😳😳

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  • DJ STOEK

    I love your channel

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  • Aenz Vue

    Ole’s looks like He’s after a while.

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  • murrrmur

    The other guy needs to step back. I don’t mind two people but learn to let each other finish a god damn point.

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  • Pdrew

    The old fish logo looked way better
    The new one is very modern but loses all meaning

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  • Jhania Lantan

    I can tell Jose was that annoying guy in class that was constantly interrupting the teacher.

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  • Catherine Booker

    I always find these vids really useful, but here there is something critical missing at the keyword definition stage that is vital to informing the design development. And that is customer and target marketing interviews. If the brand is what the customer says it is, then customer and target market interviews are key in helping formulate a design strategy. Perhaps this is something that could be covered in more detail? Thanks

    Reply
  • Ullas Ghosh

    Jose needs to stop interrupting with the unfunny remarks and just let the other guy get on with what he's talking about.

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  • Bunny Bailoses

    This is such a find! It's motivating and definitely informative! 2019 and still learning from your videos! Thank you to everyone who worked hard to share something so valuable for creatives!🙌🏻🙌🏻🙌🏻

    Reply
  • Munkhtuvshin Tumur-Ochir

    That guy next to him is one annoying twat

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  • jonathan johnson

    Logo 👏🔥.

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  • elow

    Actually, I'd say thank you to @Jose Caballer fo filling in if not, there would have too many silent times so he creatively filled in with what others see as ranting. Great Video.

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  • Hendrick Putra

    I love the video but jose very disturbing

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  • Rae The freelancer

    I like this video even tho jose was lowkey annoying

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  • Evanghelos Valassidis

    Very important video with the explanation of concepts, José needs to restrain a little bit his enthusiasm, because he becomes annoying, just constructive criticism. Thank you very much for the video and the concepts.

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  • cammy cam

    Dudes got ADHD and taken a huge line of coke

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  • Василий Ершов

    fuck that left guy he is super irrelevant and goofy
    the asian guy is a goat tho

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  • Studio Breen

    I noticed Chris not working with stylescapes but rather narrowing the brand attributes down to two keywords. When do you choose to work with stylescapes and when with keywords? Can you use them both in the same process?

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  • Lua Marinho

    This video is gold.

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  • The Melting Pot

    Check out this FB group all about manufacturing your product in China…the right way. Join the discussion! https://www.facebook.com/groups/1646551398953191/

    Reply
  • Jennifer

    The guy on the left was so annoying and made it hard to learn anything

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  • izzy cheeks88

    It's cool but kinda cramped. How about if 1984 was spaced out; 19 on the extreme left, the logo in the middle, then 84 on the right? The figures 19 and 84 would be significantly smaller than the logo overall. Humble suggestion.

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  • Diana H

    Love it, very cool design

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  • Romy Peniche

    I love all your information Chris but the guy next to you is very annoying.

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  • Robert Ramos

    Jose made this entertaining , not only the demo with chris was great but jose really had me cracking up . reminds me to just have fun while being focused

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  • Chelsie W

    im not sure what all these complaints are about. just take it in and learn what you need to! these are FREE RESOURCES. stop complaining we are a design tribe 🙂

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  • LV4RVR

    chris you have tremendous patience.. bravo

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  • LV4RVR

    in an alternate reality chris turns to jose and goes "dude will you please shut the fuck up and let me do my job.." … and the crowd roars

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  • Stephen Peel

    Looks like lots of information I need, but can’t get passed to “comedian” really annoying and unfunny.

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  • Mohannad alkhateeb

    Jose might be a great designer, but he shouldn't have drunk all that coffee before the conference, I swear the god I was thinking that's it I'm gonna close the video, but Do/ Master Do kept taking me back

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  • Vale RS

    Hi, great video, but could you insert subtitles? Maybe different languages?

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  • Jack Jill

    Your ads will stop me from subscribing.

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  • UXSpecialist

    I loved his original sketched version before he hired the typography guy. He is so skillful and such good taste, I was actually blown away. . .

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  • nouf bawazir

    2019 ! and I am learning A LOT ! Thanks Chris and Jose .. I am learning and consuming a lot of your content

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  • Martin Šulák

    Great video thank you. But that Jose guys is so annoying.

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  • Diane Silva

    This video is great at 1.25 playback speed

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  • lada shama

    very informative!thank you~

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  • Jeremy Bermender

    Are these slides available to download?

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  • Olaoluwa Oyenuga

    How do you come up with the "Refined Rustic" term from those words?

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  • 08bourquem

    Do not outshine the master!

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  • Marco Fogaccia

    Amazing video, I love the way you explain the process behind the final result. Just one thing I cannot get, Chris: how do you pass from the selected keywords to the single concept (refined rustic) that guides you through all the following phases of the process? Thank you so much for all your effort 🙂

    Reply
  • Maggie

    This was made 4 years ago, but I stumbled onto this today and am leaving a comment as so many seem to be towards the negative against Jose, which is surprising to me. I loved Jose's commentary. He's the right dose of comedy to make this completely enjoyable. The design process plus the amusing personality of Jose is what kept me watching and looking for more.

    Reply
  • Crystal Whitlow

    I know this was recorded 5 years ago, but Jose is too goofy. :/

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  • Kratom Culture

    And just the other day I wondered if Chris has ever read Story. Now I have my answer.

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  • Timothy Olofson

    What happened to, Jose?

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  • Robert Rivera

    Nice; great expository video of "the word branding." Trying to wrap my head around the whole concept.

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  • Robert Rivera

    I have a question, when defining a brand do you look towards what a customer wants to be viewed at or what he currently is viewed as? Or is this subjective in regards to final outcome?

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  • Beryl Walubengo

    You make tough concepts that can be boring simple and fun.

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  • Vishal Joseph

    Love your inputs Chris Do, thanks a ton.

    Other guy, please talk less ? Reeeeeally messin up the flow.

    Reply
  • Erushmie Karunaratne

    Great video in terms of information but i have to agree too many interruptions made it hard to hear the content.

    Reply
  • Dips Dips

    when you seriously have any agenda to discuss kindly present it seriously without any ado in between. This is 2 guys discussing and distracting focus

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  • Jacob Watson

    You all should totally re-make this video with the quality you've got today; the message ages well but the video quality is SO much better now

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  • Lucas Vazquez

    Where is Jose Mute button?

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  • omega

    150p

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  • Aric Arthur

    Jose made this excruciating and almost unwatchable.

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  • Wei Li Leow

    Such a valuable show! Chris sets the foundation & Jose you seasoned and lighted it up! Love the dynamic.. On the contrary, the interruption doesn't bother me at all, because I can always hit the pause button. Where else to find an educational AND entertaining show?

    I'm a fine art graduate from Singapore and you guys have helped me alot in gaining confidence and knowledge to learn and practice design 🙂

    Thank you!

    God bless <3

    Reply
  • perdm91

    I want to subscribe but jeez is that guy talking through all the vids????

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  • diasslo

    I want to add a translation into spanish, this video is so good

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  • Juan Toledo

    I never get tired of this one.

    Reply
  • Future London Academy

    Hey guys, we visited the famous British graphic design legend- Michael Wolff at his house. He reveals details about his past never heard before in this first episode of 'Michael Wolff Telling Stories'. you can check the link below to know more about it

    https://youtu.be/66XD8D–JVU

    Reply
  • Soy Isima

    yeah it was actually very good video but that guy doesnt let Chris talk!

    Reply
  • Craig Coughlin

    I take issue with your examples of 'marketing'. The statement 'I'm a great lover' is closer to sales. Advertising is, 'you're the most beautiful woman I've ever seen.' A better example might be a hitchhiker with a sign that reads, 'Los Angeles', that's sales. A sign that reads 'Mom's for Christmas', that's advertising.

    Reply
  • rowaz2

    José shut the F up! That's why you got fired.

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  • Syifa Deasa Ayulia

    FOR THE LOVE OF GOD JOSE SHUT THE HELL UP!

    Reply
  • Syifa Deasa Ayulia

    I think you need to renew this video, without Jose, just saying, cause this video actually informative and helpful

    Reply
  • FortniteClip News

    ye he is interupting but he has a special talent, to keep the mood up, and always got smth. to say. i like him

    Reply
  • vigilhammer

    Why is the guy on the left interrupting so much??? Shut your mouth!!! We came here for knowledge not you!!

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  • Dennis Lee

    As you'll see in your statistics, I got to the 7:03 mark and agreed with everyone else. I know it's not valuable feedback for a 5-year old video, but maybe it is.

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  • A* •

    Omg dude is annoying

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  • A* •

    Can’t even listen and watch because the other guys is super annoying!!!

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  • perplexia

    Hey guys, CORE Really Explained video is unavailable, can you make it public please? Thanks!

    Reply
  • The Hangzhouers

    whats the reference from the web? 11:50 i dont understand which website did you guys take those amazing good quality pictures, i would like to know the source of those images, thank you

    Reply

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