Minecraft isn’t just a game. It’s an art form.


All of these pictures: the sun-dappled landscapes
and surreal undersea worlds, the abstract sculptures and slightly-hazy futures were
all made…here. In the video game called Minecraft. It’s the type of art that gets collected
in coffee table books and gets made by design collectives. With more than 100 million copies sold, Minecraft
has become more than a game. This game has become an artistic medium. And it is also a business. But even though Minecraft is a liberating
game, building a business in a virtual world
can be just as tricky as building it in the real one. “At first I thought, OK, you know, the graphics
aren’t great, but I had a sort of childhood fascination with Lego. About two weeks I got bored with the whole
survival aspect and then started looking at this thing called creative mode.” James Delaney is from London, and he’s one
of the people who runs Blockworks, an artistic collective and company. He’s talking about how Minecraft works. Players choose between two different modes:
one is survival mode, which is a little like a traditional video game, since scary spiders
and other creatures come out at night. There’s also creative mode. It is a blank canvas, in which players can
design unique worlds. It really is like making something out of
Legos – you arrange a variety of digital blocks with tons of options to increase the complexity. As Minecraft grew, a new industry grew with
it. To play Minecraft online, players choose from
a bunch of different servers that can host the game. In the beginning, these servers weren’t
owned by Mojang, the company that created Minecraft. So as different servers tried to attract players,
they added lots of bells and whistles, like intriguing worlds, or maps, and even their
own mods of the game. An industry was born. All sorts of companies and guilds sprung up
to make Minecraft maps. Just like players, they were located all around
the world. “We have another director, Sean Davidson,
who’s over in Canada. We have 62 members from over 20 different
countries. But everything’s done remotely, so there’s
no office with more than one person in it.” Their company, Blockworks, started with maps
for servers, but the artistic potential kept them going. Though they might beautify their work using
plugins and textures, all of it is made in game, with obsessive detail that fans can
download and appreciate for themselves. They create beautiful surreal worlds, like
a map about…Minecraft, the game, or a beautiful dreamscape of clouds. “I started thinking about this city which
would be constructed from giant musical instruments with a very sort of mechanical steampunk theme.” As Minecraft grew, big companies saw potential
to promote their stuff through Minecraft maps. Blockworks scored tie-ins for movies like
Tomorrowland and Batman v. Superman. They even made a Batmobile. But as unusual as it sounds, building ads
inside virtual worlds is not a new idea. This is Chex Quest, a 1996 game built on top
of Doom’s engine. People got it from a CD-Rom inside Chex boxes. At the time, Doom was considered an ultraviolent
video game. So they remade it with… Chex. For a small fee, Chex licensed the software
and built a world inside a world. That trend of virtual world ads continued
in Second Life, a platform launched in the 2000s that’s still going today. Companies from Reebok to American Apparel
built virtual stores there, earning a lot of press. But as the platform started to decline in
popularity, the headlines disappeared. Minecraft, however, might have the biggest
opportunities and risks. In May 2016, Minecraft and Mojang’s current
owner, Microsoft, declared that branded partnerships – like the glorious Batmobile – were no longer
allowed. Microsoft said it “didn’t feel right,
or fun.” It also meant they wanted to retain control
of how money was made off Minecraft maps. Blockworks made out OK — Microsoft hires
them to make gorgeous maps like the seven wonders of the ancient world. They stayed in the club when other mapmakers
got kicked out of the branded map game. “We’re lucky enough to work with Microsoft,
and obviously they’re exempt from their own guidelines. I think a lot of other teams did struggle
as a result of that. And it closed a lot of doors. At the same time, it’s quite understandable
that Microsoft want to keep control over how their platform is used.” Collectives like James’s might not mind
that much. In addition to Microsoft gigs, they have artistic
projects and historical collaborations. “So this was commissioned by the Museum
of London, it ties in with and exhibition they’ve got commemorating the Great Fire
of London in 1666.” But the change in rules shows the risks of
building your business in another person’s world. Promotional map crackdowns, and even limits
on private servers, have kept the Minecraft economy kind of uncertain. When you’re playing another person’s game,
night could come at any time. And then, it’s always survival mode. We put links to all the maps we used in this
video in the description, so there’s a lot to explore and have fun with. Now I’m gonna put this gold block on the
ground. OK.

100 comments

  • Oussra

    Thank you Vox, very epic

    Reply
  • Lukeland

    I'll Sum Up The Comment Section:
    – People Making Memes
    – People Who Say The Graphics Are Good
    – People Who Say Minecraft's Good
    – This Comment 🙂

    Reply
  • Refuse Man

    That’s what I like to hear.

    Reply
  • SandboxArrow

    Minecraft gave me a bigger IQ
    I'm so glad it was released

    Reply
  • Just Me

    Those fortnite kids disliked this video

    Reply
  • TNT NO

    Minecraft maybe is meme

    But final, it’s a legend

    Reply
  • 1203927

    Later: Minecraft is now the most bought game in history

    Reply
  • Jonlooka Olbirtooy

    Fortnite literally doesn't stand a chance against us.

    Reply
  • Grape Mental Actually

    [Everyone Liked that]

    Reply
  • Epic Gork Dirk Mork

    This is the only good video by Vox

    Reply
  • Spikester HD

    Minecraft is not just a game it’s a lifestyle

    Reply
  • I kick life's ass

    Me trying to explain Minecraft to my mom

    Reply
  • XĐⱣøɍŧȺł _

    Remember… Minecraft is 2nd at most trending games

    Reply
  • The Noobs Dudes :D

    Who sent me this? It's epic

    Reply
  • Faris Hares

    “Minecraft is not just a game, it’s a art form”
    Proceeds to build hotel with swastikas all around it

    Reply
  • ThirdPartyEJ Juliana

    1:30 Did you guys saw that the dirt move a bit when you shake it, or when you nod your head?

    Reply
  • ThirdPartyEJ Juliana

    Minecraft skins doesn’t look good with moving mouths…

    Reply
  • ADICTTOS X7

    Hah
    jokes on you now minecraft is most popular game on Earth

    Reply
  • oper8tor

    If you say minecraft is better than fortnite you're meaning you love art

    Reply
  • Daiki Cipolloni

    everyone liked that

    Reply
  • Leoncio Bautista

    Who said it was a game?

    Reply
  • iamtig

    ok vox

    Reply
  • what the hell are you looking at?

    How the hecc do you make an art like that on minecraft? (Thumbnail)

    Reply
  • speedingchimps

    minecraft has a special place in my heart

    Reply
  • ProtoSushi 6

    I hate to break it to you, but video games are already art.

    Reply
  • Radial

    Wait so its ok to find my old creeper hoodie again?

    Reply
  • Discovaria

    Someone makes vox zombie in minecraft
    Vox: Minecraft is not art anymore…

    Reply
  • ExpiredSalt

    Petition for someone to make a movie about Notch
    |
    |
    V

    Reply
  • Valerian D'Souza

    0:51 I thought they going to play megalovania lol

    Reply
  • Kareklokatistis

    Hear that fortnite players?

    Reply
  • JR Tomista

    What?!

    Reply
  • Giúlia Satsuki

    this is my kind of video

    Reply
  • SickLAD69

    amen

    Reply
  • Otaku Terrarian

    no its a lifestyle

    Reply
  • Nav RRaj

    How bout talk about how people have made computers in Minecraft and have remade Pokémon red in Minecraft

    Reply
  • SpeedingDemon 1738

    The only time that I agreed with Vox.

    Reply
  • Jumpship Pilot

    We all know Minecraft is a meme.

    But you gotta say, it’s just beauty in a virtual world.

    Reply
  • dusty trusty

    Bruh, they forgot about adventure mode. How could you?

    Reply
  • Heinzel1D PaboZ

    Thumbnail is minecraft the that

    Reply
  • vj BAGO

    1.13.4 haha lol find yt vj bago

    Reply
  • nick geuh

    i remember when this video just came out, the comments are full of hate

    Reply
  • Keira Smells Pizza

    i regret deleting minecraft ?

    Reply
  • Patrick Mittel

    YESANDYES

    Reply
  • 3playLP

    Minecraft can be anything

    Reply
  • The Empire of Valeria

    Finally a video where we can agree with Vox? Impossible.

    Reply
  • Gaming bee

    I’ve seen this video 100 times since the 2 years it’s been out

    Reply
  • Gaming bee

    WATERSHEEP

    Reply
  • JinxerH

    'I forgive you'

    Reply
  • Dank Cuck

    Thanks vox, very cool!

    Reply
  • Opticat

    Fortnite has left the chat

    Reply
  • Bruh Bruh

    Bruh why is his hand down there in the thumbnail ?

    Reply
  • Yukinne Kobayashi

    Pretty much it is

    Reply
  • c h l y

    The fact that people didn’t like it much back then and now pretend like they played it all the time is just sad. People only started playing when it got more “relevant” in 2019. Which is a big example of fave love. But hey it’s just my opinion.

    Reply
  • Nigel Simpson

    Your next video should be “Fortnite isn’t just a game, it’s a failure”

    Reply
  • AsnBlox [ALT]

    *Ourcraft

    Reply
  • droidica dd

    Redstone community: well…

    Reply
  • Mariana Santana

    Everyday we get closer to god this is just another step

    Reply
  • Dave

    Doesn't it have like 2.3 Billion players?
    So why did they say 100 million copies sold?

    Reply
  • Andrew Torres

    Tlauncher

    Reply
  • Mein Feish

    Minecraft is more than the world we live. It is more than what we know. It is where we learn and improve our creativity.

    Reply
  • Voltorinz

    Amazing.

    Reply
  • W Y

    VIDEO GAMES CAUSE VIOLENCE

    Reply
  • Garint

    Is that keraton yogyakarta? 2:37

    Reply
  • Aunt Jemima

    And you guys are just realizing

    Reply
  • I can't think of any name

    you're wrong, Minecraft is vIoLEnce

    Reply
  • VINDOMRAM VINDOMRAM

    You can still build cool stuff in survival.

    Reply
  • Jadon Walcott

    Media:video games cause violence
    Vox:observe

    Reply
  • Toruu

    i got
    tired of playing minecraft

    Then the aquatic update was my cause of playing minecraft

    it just. shows how Minecraft can be popular again

    Reply
  • RIZEファリゼ

    GOOOOD~~~ MORNING GAMERS!!
    it's another beautiful day in Minecraft… 😀

    Reply
  • Kazuto_kirigaya_2004

    Minecraft is a very good game since no matter what it’s always had a little something for everyone child or adult

    Reply
  • Utti Siseppe

    This is one of the most innovative game of all time
    The building and redstone engineering is amazing
    You can make computer with redstone computer inside a game
    Now that was fantastic

    Reply
  • greg jake pauls dad paul

    Huzzah! A title of quality!

    Reply
  • Top Rank AUDIOBOOKS PLUS

    Vox: Minecraft survival is sort of like a traditional video game.
    Traditional Video Game?!
    Traditional Video Game?!
    Traditional Video Game?!

    Reply
  • Peach

    lol who uses a mac to play mc

    Reply
  • SubAccountFor PewDiePie#273

    You See my name,I've done my part now it is your turn 🙂

    Reply
  • g ali

    when. ever I play minecraft I feel myself Parzival . from ready player one ???

    Reply
  • Gerald-R.M. //Rheign-Metal//

    Now this what can call Cubism

    Reply
  • Allwyn Robert

    Ahhh….. I see….

    Reply
  • Nasim CCZ

    2009-2010: The Early Humble Days
    2011-2013: The Golden Days/ the glory days
    2014: The downfall
    2015-2018: The Dark Ages
    2019: The Renaissance

    Reply
  • 이루다

    minecraft was the first game that i ever played with a group of friends. and i still remember it being version 1.5.2

    Reply
  • charmy charmander

    Your move fortnite.

    Reply
  • mister man

    Pewdipie is bringing all the old mine raft videos in my recommendations and I'm not even mad

    Reply
  • Gecko_

    Hey! For a Vox video, it's not that bad at all! (I mean it's not good either… That mouth movement gives me nightmares, it mostly only talks about "Minecraft as an art form" in a business sense, which isn't really all that there is, and it's explanation of the game wasn't exactly correct and sounds like it was written by someone who has never played the game before themselves, but still… It's not horrible!!)

    Reply
  • Roshan Sharma

    Best way to end a video

    Reply
  • TwiztenPlayz

    [LITERALLY Everyone liked that] Vox is now on the right track.

    Reply
  • KRKEN13 mobile

    They did this when people thought this game is bad

    Reply
  • TheRankingNoob

    Media: vIDEo gAMeS cAUse ViOLeNCe

    (pls don't bully me because my profile is roblox. i love mc and rblx so pls don't bully me)

    Reply
  • Herr Mineralwasser

    1:47 now whit ?% more Vox

    Reply
  • Syisulis Solease

    Me big Brain see minecraft art

    Reply
  • Burung Pungguk

    Creeper oh man

    Reply
  • Ol12 Gaming

    176Milion copy's sold have to correct you.

    Reply
  • Ludwig Cools

    Minecraft is love Minecraft is life

    Reply
  • Sdoob

    I think whoever wrote the script meant autistic not artistic. As much as I love the game I can't deny the player base.

    Reply
  • Philgamer_ 309

    we betrayed the game

    Reply
  • Kyrie2kallday 6969

    Finally, Vox makes a good video

    Reply
  • Matthew Neal

    Finally Vox gets something right

    Reply
  • søphie the banditø

    this is what I’ve been trying to tell people?✌️

    Reply
  • ryxnisfy

    thank you, satan

    Reply
  • Failed Vote

    here comes fortnite haters

    Reply
  • what it do baby

    I wholeheartedly agree

    Reply

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