Nike | Circularity: Guiding the Future of Design


At Nike we believe in the full power and unlimited potential of humans and athletes. As designers we are wired to be problem solvers. We get to think about designing ideas that have the highest performance impact possible. Period. While simultaneously having the
lowest environmental footprint or impact. And that is a challenge. I think it would be irresponsible to be
in this field right now and not to be considering how we can extend the life of things that already exist and consider that whilst we’re designing. One of the cornerstones of Nike, and I think Nike design, is this idea that we get to create
and craft the future of sport and that’s powerful for us. So as a problem solver in this company we get to think about these two poles and the entire spectrum in between. And so that to me is a fun part of designing. combining this craft and tech element
in a sustainable way. Circularity design, driven by the Global Fashion Agenda, is a super important topic to the world and to Nike. Our commitment to this circularity agenda will take us further and will require doubling down on our efforts and will require us to think a more holistic set of solutions. So really by having the knowledge and the
education of how the shoes are physically made helps us as designers change our thinking
process towards a more circular process. That is a powerful, powerful thing for us
to go solve by considering everything around the design solution. As designers, we have the right to design a
better world.

27 comments

  • Shnatan

    first ever first comment

    Reply
  • Shnatan

    hell yeah

    Reply
  • E M.

    Nike when will you address this? Will you need to be boycotted? https://youtu.be/Q5AaphI1bxA

    Reply
  • Samuel Kennedy

    I love Flyknit

    Reply
  • sid nemr

    Very nice design

    Reply
  • sid nemr

    Nice products

    Reply
  • Visual

    the fuck was that animation at the ending, nike.

    Reply
  • Ариан Назаров

    WOW…👍

    Reply
  • Ариан Назаров

    Nike… Sexy😊😗👋👍

    Reply
  • Stefan Simpson

    Dear Nike could I get a job from you please

    Reply
  • Rahul Palit

    Whatsup with Nike they have uploaded dozens of videos in the past couple of hours. Okay got it they won't upload videos for the next couple of years 😅

    Reply
  • Sergio Morales

    Am I the only one lucky enough to be a #nikeproducttester🙌🏾

    Reply
  • Bongi Mabaso

    I love Nike but the video about the female runner who was discriminated when she fell pregnant did not sit well with me in light if what Nike should be valueing

    Reply
  • Edoardo Mucelli

    always inspiring

    Reply
  • BABUSHKA BOI

    Nikeloove

    Reply
  • Keegan Fuller 2

    Nike you are the greater thing that has ever happened to me thank you keep up the awesome work👍😀😃👍😀😃

    Reply
  • boris pejanovic

    Too expensive

    Reply
  • Jack Fleming

    0:33 where can i get this necklace?

    Reply
  • Angel Matos

    Stabbing motherhood in the back. In my life did I ever expect this from Nike.

    Reply
  • dee tee

    Shame on you Nike

    Reply
  • Matin Habibian

    Nike your a fake ass bitch, fix your fucked up system first then go on abt how fucking great you are

    Reply
  • Victor Gutierrez Quispe

    Videos

    Reply
  • BBB BB

    Nike Changed your 13 Colonies Logo cause there were slaves in 1776?? How far in history are you allowig people to be offended? Nike Please Change your Logo and Brand name from the Greek Godess Nike. This offends me as the 5th Century BC Greece were full of Mysognistic Patriarchal culture, not to mention pedophiles

    Reply
  • gibbyrockerhunter

    Nikes as a business sucks testicles and they make shoes for pencil dick cunts. Fuck nike

    Reply
  • Jack Daniel

    my Nike's hurt when I say the Pledge of Allegiance , I'm opting for Adidas & UA

    Reply
  • Eric Nuchols

    Design? Where did the flag shoe go? Did your pussies get all wadded up and have a Colin frenzy? WTH is wrong with you people? If you do not like USA..GET THE FUCK OUT!!!!

    Reply
  • Harry Lucas

    Nike sucks more cock than Jenna Jamison.

    Reply

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