‘Proximity’ Design principle of Graphic Design Ep13/45 [Beginners guide to Graphic Design]

Hello and welcome to this beginner’s
guide series to graphic design. From what graphic design is, skills to be a graphic designer, design theory, education you need, equipment you need to the graphic design portfolio and interview advice. This series is for anyone at any level. So if you’re interested in graphic design and considering becoming a graphic designer join me as I discuss a series of graphic design topics. Now graphic design is not
simply about making things look good in graphic design there are rules that
could be considered these rules are called the principles of
design and these are typically separate good design from bad design.
These principles all have a relationship between each other and appear in every
well designed piece of work you see. A good grasp of design theory will mean there
is always substance behind your work. The key principles of design are: Contrast,
hierarchy, alignment, balance, proximity, repetition simplicity and function. Whatever work you produce be it for
a magazine, a poster, a website or advertisement the principles of design should be considered. A good designer keeps these principles as guidelines in their toolkit and will consciously use
them to develop their ideas. In this video I’m going to discuss the fifth key
design principle and discuss proximity as a design principle in graphic design.
In this video I’ll be referring to some visual examples if you wish to take a
closer look at these you can find them can find them in the downloadable PDF
document that accompanies this series link is in the description. So proximity is the grouping and
shaping of objects in a in composition. In design we use proximity for
two main reasons: First to create connections. Proximity can create
relationships between visual elements in a composition, create relevance,
hierarchy, create organisation and structure. The second reason is to dispel
connections. Proximity can also be used to suggest no relationship between
visual elements, to break organisation and structure. By moving visual elements
closer together or further apart we are applying the design principle proximity.
In design these two forces can be applied in various degrees to help achieve a particular effect or outcome to communicate a message. Typically in design related elements
should be grouped together so that they will be viewed as a group. Unrelated
elements should have distance and should not be in close proximity to each other.
Audiences will assume that elements that are not near each other in a design
are not closely related. A good sense of proximity in design can help
differentiate visual elements to reduce visual clutter and make design more
comprehensible. Proximity is influential to the design principal balance and
hierarchy. Space between visual elements will communicate a particular dynamic on
a page. Depending on the intended purpose or look and feel a designer must sense
which type of balance to execute to suggest hierarchy. So looking at the PDF. Here are
some proximity examples. So first is a simple layout design.
Now audiences should never have to work at trying to figure out which caption goes
with which graphic or whether or not a line of text is a subtitle or a line of
text unrelated to the title. Viewers should never have to work trying to
figure out the connection of information in a design. This makes for a poor user experience and an
inability to digest information. Here we can see the same message but
laid out in various different ways. We can see which one is
the most comprehensible here. In design one should try and avoid the appearance
of having made arbitrary decisions. When visual elements appear randomly or
poorly positioned it is noticeable and can devalue a piece of work
if done intentionally. When we begin to place shapes together we create
a particular relationship between them. In this example we have three individual shapes if placed together with just the right
proximity negative spaces is made to suggest a new visual shape entirely.
This gives new meaning to the individual shapes that make this composition. If we
move them apart ever so slightly this visual this message is lost. Now from a young
age we learn shapes and symbols that are imprinted into our memory. The alphabet
for example, these shapes and symbols are used to communicate visually as a visual
language or represent meaning. When we think of all the symbols and logos we
know so well it’s through the combination of shapes and proximity that
works to imprint images into our memory. If we take some of the most simplest
well known shapes and alter their proximity they no longer have their meaning and
become something entirely different. However simple or complex it’s this
relationship or lack of relationship between shapes that can trigger feelings,
convey messages, engage an audience, add emphasis to a portion of the layout and
create dynamics. Proximity is a powerful principle to use in design. A good grasp
and sense of proximity can be the difference between
good and amazing design. So that is the fifth key
design principles in graphic design. When you look at design
ask yourself How has proximity being considered?
What relationships has the designer created or dispelled? How has proximity been
used to create the overall composition? and how well does it work
as part of the design? Well I hope you enjoyed this video if
you did hit the like button on my facebook page if you would like to see more videos
like this in future hit the subscribe button and you can also follow me on twitter at TastyTuts. So the next key design principle is reputation. In the next video I’m going
to talk about repetition as a design principle
in graphic design. So see you in the next video!


  • Ahmed Basim

    best of the best!

  • Cian Mac Coisteala

    Very true

  • GameHolic

    Great tuts

  • Karol Polokolsek

    I watched some old videos, and now your voice is a lot better, its clear and enjoyable to listen

  • Zig Urate

    Awesome series. Great work.
    One thing i've to comment though, and that's me being picky. It's the lighting you're using, that is making your eye pupils look weird 🙂

  • Lee Fox

    tnx for making this series !

  • Simple Toons

    Thanks a bunch for creating this series! I'm learning a bunch of new stuff and I really appreciate your willingness to make these!

  • GTX 1050 Games & Benchmarks

    Thanks dude, it helped me a lot to prepare for the exam..

  • Sarahfae Bedelia

    Thanks for this! Looking forward to watching the entire Graphic Design series. Currently my Digital Media class is discussing Alignment and Proximity — I'll be sharing this video with them.

  • Complete fitness

    Great lecture from kenya.

  • Christopher Cooper

    Very good.

  • André Ethnic

    Thank you for these great advices dude. It's scary the amount of time you spent on youtube community for free. You're an angel! Greetings from Portugal 🙂

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  • Fazle Rabbi Raihan

    Thank you

  • Yakub Ali

    awesome carry on bro..

  • Johnson Saji

    I cannot find a free Graphic design website

  • Johnson Saji

    Do you know any

  • Johnson Saji

    Gareth David


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