The art of innovation | Guy Kawasaki | TEDxBerkeley


Translator: TED Translators admin
Reviewer: Queenie Lee Thank you. Yes, it is true that I am
a Stanford graduate. Don’t hold that against me, okay? My son goes to Cal,
so I have some link to Cal. It is really an honor
to speak at any TEDx, but to open one up
is really, really special. So last night I told my wife,
you know, of all places, in your wildest dreams, did you ever think that I would
open up TEDxBerkeley? And she said, honey,
you’re not in my wildest dreams. (Laughter) So, welcome to my life. (Applause) You know, the theme of thinking
and defining and creating is all about innovation, so my talk is about the art of innovation. I use the top ten format. That’s because I’ve seen
so many high-tech speakers, and I’ll tell you,
most high-tech speakers suck, so I figured out very early in my career
if you use the top ten format, at least the audience can track
progress through your speech, so if they think you suck, they know about
how much longer you’ll suck. So I have ten key points for you. I worked at Apple, I’ve been a venture capitalist,
an entrepreneur, an advisor to Google, I’ve done a lot of things,
and I’ve learned a lot about innovation, which I would like to pass on to you now
so that you may go and change the world. Okay? This is my top ten
of the art of innovation. It starts with the desire to make meaning
as opposed to make money. Making meaning means
that you change the world. And I think you’ll notice that if you
happen to change the world, you will also probably make money, but if you start off
with the sole desire to make money, you probably won’t make money,
you won’t make meaning, you won’t change the world,
and you will probably fail. So my first thought for you is:
determine how you can make meaning. How can you change the world? Here are some examples. With Apple, Apple wanted
to democratize computers. They wanted to bring computing
power to everyone. That’s the meaning they made. With Google, they wanted
to democratize information, making information available to everyone. With eBay, they wanted
to democratize commerce so that anyone with the website could stand toe-to-toe
with any other large retailer. Examples of companies making meaning. And YouTube, finally, wanted
to enable people to create video, to upload video, to share video. So this is an example of the company
and the kind of meaning they made. And, as you know, they all made this kind of meaning
and they’ve been highly successful. So what I noticed in my career
is that if you truly want to make meaning, it’s the first step towards innovation. The second step is to make a mantra: a two- or three-,
maybe four-word explanation of why your meaning should exist. This is an anti-example. This is the mission statement of Wendy’s. The mission of Wendy’s is to deliver
superior quality products and services for our customers and communities through leadership,
innovation, and partnerships. I have been through Wendy’s
many times in my life – I’ve eaten at Wendy’s;
I’ve driven through Wendy’s – and in every occasion,
it has never occurred to me that “Guy, what you are participating in is leadership, innovation,
and partnerships.” (Laughter) You know, excuse me, but I thought I was just getting
French fries, Coke, and a hamburger. This is the problem
with mission statements. Don’t make a mission statement.
Make a mantra. Wendy’s mantra
should be “Healthy fast food.” Three words that determine
what Wendy’s is trying to do. Somewhat oxymoronic –
but “Healthy fast food.” Nike. Nike has a great slogan: Just do it. That’s a slogan. A mantra explains why you should exist, and the Nike mantra
is “Authentic athletic performance.” And finally, there’s FedEx. When you absolutely, positively
want something somewhere, what does FedEx stand for? It stands for “Peace of mind.” So my second recommendation to you is that when you decide
on the kind of meaning you make, try to find two or three words that describe why
that meaning should exist. Not a 50-word mission statement, two- or three-word mantra. The third thing
is a matter of perspective. The perspective is to jump curves. Not to stay on the same
stupid curve that you’re on. Not to try to do things 10% better. When we were creating the Macintosh, we were not trying
to make a slightly better Apple II or a slightly better MS-DOS machine. We were trying to jump
to the next curve of personal computing. The greatest example
of this occurs in the ice business. Ice 1.0. In the late 1800s early 1900s, there was an ice harvesting business
in the United States. This meant that Bubba
and Jr., during winter, would go to a frozen lake or pond,
cut blocks of ice. Nine million pounds of ice
was harvested in 1900. Their idea of innovation
was: bigger horse, more horses, bigger sleigh, sharper saw. But it was fundamentally: wait for winter,
live in a cold city, cut blocks of ice. 30 years later, we have Ice 2.0. Now we have the ice factory. Major technological breakthrough. It did not have to be winter;
it did not have to be a cold city. You froze water centrally and delivered it
via the ice man in the ice truck. Imagine the breakthrough this was. No more limitations by climate.
No more limitations by season. You could have an ice factory. 30 years go by, we have Ice 3.0. Refrigerator curve. Now, it’s not a matter of
can you freeze water, essentially? Can you put it in a truck? Can you deliver the ice to people? Now, everybody could
have their own personal ice factory. A PC, if you will. A Personal Chiller. (Laughter) The very interesting story
about all of these curves is that none of the organizations
that were ice harvesters became ice factories, and ice factories did not
become refrigerator companies, because most companies define themselves
in terms of what they do, not the benefits they provide. If you define yourself
as we cut blocks of ice out of lakes, you remain an ice harvester. If you define yourself
as we freeze water centrally, you remain an ice factory. If you define yourself as we make a mechanical gadget
called a refrigerator, then you stay on the refrigerator curve. Great innovation occurs
when you get to the next curve, when you go from telephone to Internet, when you go from a Daisy-wheel printer
to a laser printer, to 3D printing. Great innovation occurs on the next curve. The fourth thing is to roll the DICEE. These are the five qualities
of great innovation. Great innovation is deep. Lots of features. Lots of functionality. This is a picture
of a fanning sandal made by Reef. Arguably the deepest sandal ever made. Every sandal has one primary purpose:
to protect your feet. If you look at that circled area,
that’s a metal clip. That metal clip is for the sandal
to open beer bottles. This sandal has twice the functionality. Twice the depth of any other
sandal in the world. Great products are also intelligent. When you look at it, you say, “Aha, somebody understood my pain;
somebody understood my problem.” This is a GT500 Shelby Mustang.
650 horsepower. For those of you in Berkeley who do not rate the horsepower
in muscle cars, this is 6.8 Priuses. (Laughter) I would love to buy one of these cars. 59 years old, going through a midlife crisis,
feelings of impotency: I would love … (Laughter) I would love to buy this car to compensate
for my feelings of inadequacy. However, I have two teenage boys;
one’s 18, and one’s 20. And I know that no matter
how carefully I plan it, there may be instances
where they may drive my car. And the thought of them
in a 650 horsepower car is immoral. (Laughter) I’ve learned, however, that Ford makes
a very intelligent product called the MyKey. And what the MyKey enables you to do is program the top speed
of the car into the key. Very intelligent product. Great products are also complete. It’s the totality of the product. In the software business,
it’s not just the software; it’s not just the DVD. It’s the webinar; it’s the documentation; it’s the android developers
if you have an android phone; it’s the iOS developers
if you have an iOS phone; it’s the totality. Great products are also empowering. They make you more creative,
more productive. They enhance you. They change the meaning of your life. This is a picture of a MacBook Air. If you use a Macintosh,
it becomes one with you. It makes you more creative
and more powerful. More productive. Windows you have to fight. You have to wrestle Windows to the ground. You need to defeat Windows. (Laughter) And, finally, great products are elegant. Somebody cared about the user interface. So as you go through life,
and you’re trying to jump curves, ask yourself, “Am I creating something
that’s deep and intelligent, and complete, and empowering, and elegant? Am I rolling the DICEE?” The fifth thing is –
I stole something from Bobby McFerrin. He had a great song. Don’t Worry. Be Happy. But what innovators do
is don’t worry, be crappy, which is to say, when you
have the first refrigerator, there may be elements of crappiness to it. When you have the first laser printer, there may be elements of crappiness to it. When you had the first Macintosh, thanks to my efforts
there was no software; there was no hard disk,
not enough RAM, too slow a chip. Lots of elements of crappiness to it. But, if you waited for the perfect world and you waited till the chips
were cheap enough, and fast enough, and everything was in place,
you would never ship. And I learned a very valuable lesson. Don’t worry. Be Crappy. When you have jumped to the next curve, it’s OK to have elements of crappiness
to your revolution. I am not saying you should ship crap. I am saying that you should
ship things that are revolutionary, innovative, on the next curve
that have elements of crappiness to it. Biotech people, ignore this slide. (Laughter) Number six is to let 100 flowers blossom. I stole this from chairman Mao although it’s not clear to me
he ever implemented this. Letting 100 flowers blossom means that at the start
of great innovation, you may think you have in mind
exactly who your user is, exactly who your customer is,
what they should do with your product. And you may be surprised that people are going to use your product
in ways you did not anticipate. It’s going to be people who you did not
anticipate would be using it at all. And when this occurs: hallelujah! Thank God that it’s occurring. Positioning and branding
ultimately comes down to what the consumer decides,
not to what you decide. So, with Macintosh, we thought
we had a spreadsheet, database, and word processing machine. We were zero for three there. What made Macintosh successful
was Aldus PageMaker. PageMaker created a field
of flowers called desktop publishing. Desktop publishing
was what saved Macintosh. Not spreadsheet, database,
or word processor. If we focused on spreadsheet, database,
and word processor and ignored desktop publishing,
Apple would be dead today. With Apple dead,
it would be a different world. We’d all have phones with real keypads;
the batteries would last more than a day; the GPS would actually work. It would be a different world, right? Aldus PageMaker was a gift
from God to Apple because it saved Apple. I believe in God, and one reason why I believe in God
is there is no other explanation for Apple’s continued survival
than the existence of God. (Laughter) Let 100 flowers blossom.
Don’t be proud. Take your best shot
with positioning and branding, but then when customers use your product, if they say it’s a desktop
publishing machine: Hallelujah! Declare victory.
It is now a desktop publishing machine. Number seven, polarize people. Great products, great services,
great innovation polarizes people. This is a TiVo. People like me,
who travel a lot – I love TiVo. We have four TiVos in our house. I need to time shift a lot of TV;
I love to watch TV. There are people who also hate TiVo. People who hate TiVo usually work for large brands
and advertising agencies, because people like me,
we watch advertising one day a year. About a week ago, right? We watch Super Bowl ads. The rest of the year, we are fast-forwarding
with TiVo through ads. Great products polarize people. If you’re an agency, you hate TiVo. If you’re me, you love TiVo. You can love or hate a Harley-Davidson. You can love or hate a Macintosh. You can love or hate an iPhone. I’m not saying that you should
intentionally piss people off, but I’m telling you
that great products polarize people. Don’t be afraid of polarizing people. Number eight is churn, baby, churn. This is stolen from the Black Panthers,
who said “burn, baby burn.” But what innovators in business do
is they churn, baby churn. They take version 1, and they make it 1.1, 1.2,
1.3, 1.4, 1.5, 2.0; the hardest thing in the world. Because to be an innovator,
you need to be in denial. You need to be in denial
because the naysayers will tell you it can’t be done,
shouldn’t be done, not necessary. You need to ignore those people. But as soon as you ship,
you need to flip that bit and start listening to people
and churn your product. Change it, change it, and change it,
and keep evolving it. Number nine is all the marketing
you need to know. It is to niche thyself.
It’s a very simple chart. On the vertical axis,
we measure uniqueness. On the horizontal axis,
we measure value. This is a 2 × 2 matrices. When you graduate,
if you go to work for McKinsey, you’ll be charging five million dollars
for people to figure out that they want to be in the upper
right-hand corner of this chart. (Laughter) Let’s go through all corners,
in the bottom right is where you have something
of great value but it’s not unique. There, you have to compete on price. This is what I call the Dell corner. Slap the same operating system
on the same hardware. You have to compete on price. In the opposite corner,
you have something truly unique. Only you do it, but it is of no value. In that corner you are just plain stupid. (Laughter) Bottom left corner,
we call that the USC corner. The bottom left corner … (Laughter) (Applause) (Cheering) The bottom left corner
is what I call the .com corner. In the .com corner, you have something that’s not
valuable and not unique. Like buying dog food online.
We buy dog food online. You pay as much for the dog food,
because of shipping and handling, and then you have to be at home when UPS drops off
the dead cow in the can. So it’s not very convenient
and it’s just as expensive, so it’s not valuable. And then stupid people like me,
because there was pets.com, we decided we had to have our
own portfolio in pets.com so there were multiple ways to spend the same amount of money
on dog food, less conveniently. That’s the worst corner. Not valuable. Not unique. If you want to be in
is the upper right-hand corner. In that corner, you are unique. Where I go to movies,
I can only buy tickets with Fandango. When you take kids to a movie, you really want to know
you have a ticket before you go. By the way, may I highly
recommend the Lego Movie? It is a fantastic movie.
Trust me when I tell you. Go see the Lego Movie. Fandango. The only way you can buy a ticket. Breitling emergency watch. The only watch that can save your life. Pull out the big knob,
puts out an emergency signal. That watch can save your life. Smart car. Everybody has cars
that can park parallel to the curb when there’s lots of parking. How many of us have a car that can
park perpendicular to the curb, right? If you’re an engineer,
make a product unique and valuable. If you’re a marketing person, you communicate to the world
that your product is unique and valuable. Number ten, perfect your pitch. If you’re an innovator,
you have to learn to pitch. Two key points about pitching. First, customize your introduction. Start with something
customized to the audience. This is a picture
of an LG washer and dryer. I used these pictures to introduce
my speech in Latin America when I was speaking to the LG management. However, to tell you
the backstory behind this, I was already in Brazil
when I thought about: well, I should use the picture of
our LG washer and dryer. So I didn’t have pictures,
not something I carry with me, you know? Pictures of your washer and dryer. So I sent a text message
to my two older boys, one of whom is in the audience right now. His name is Nic, older boy. Younger boy, Noah. So I sent them a message saying, you know, get off
the Call of Duty that I bought you on the Xbox that I bought you
in the house that I bought you. Take your iPhone that I bought you; go downstairs – both of you –
take pictures of the LG washer and dryer. I need it right away. 15 minutes go by, nothing happens, right? So, again, Nic is the older boy.
He’s the cowboy. The other one is in high school still. So this is what happens. This is the text message.
I send Nic a text message. Did you get my text message
because I don’t see the pictures. Nick responds that Noah,
his younger brother, said he would take the pictures. By the way, can you get us some free TVs? (Laughter) Welcome to my life. And then you see my bottom response. I don’t think so, Nic. Welcome to my life. The key here is to customize
your introduction. When I spoke in Moscow, I opened up with this slide and I said, “Wow, you Russians have big balls.” (Laughter) In Istanbul, I opened up with this picture
of me in the Grand Bazaar. That guy behind me is the shopkeeper. He is really happy.
You know why he’s really happy? Because he’s thinking, this dumbass
American tourist is going to buy this fez. (Laughter) This fez has been in my family
for three generations. I finally found somebody
stupid enough to buy this fez. Trust me when I tell you,
if you’d open up a speech in Istanbul with a thing like that,
a picture like that, you own the audience. Customize your introduction.
More on slides. 10, 20, 30 rule of presentations. The optimal number of slides
in a presentation is ten. Ten. Now, you’re all Cal people.
You’re not stupid. You know I’m way past ten. You may be thinking I’m a hypocrite. How should I explain this? I will explain this: you are not me, OK? (Laughter) Ten slides. You should be able to give
these ten slides in 20 minutes. Yes, you may have an hour slot,
but to this day, unfortunately, 95% of the world uses Windows laptops. Those people need 40 minutes
to make it work with the projector. (Laughter) And the last thing is the optimal
size font is 30 points. A good rule of thumb is to take
the oldest person in the audience; divide their age by two: 60-year-old divided by two, 30. 50-year-old divided by two, 25 points. Someday, you may
be pitching a 16-year-old VC. That day, God bless you.
Use the 8 point font. (Laughter) Eleven, as a bonus
to my friends here at Cal: don’t let the Bozos grind you down;
they will try to grind you down. The more innovative you are,
the more they’ll try to grind you down. There’s two kinds of Bozos in the world.
I’m an expert in Bozos, OK? Two kinds of Bozos. Slovenly, disgusting, pocket protector,
body odor, just a loser of a person. Rusty car. Japanese watch. You look at and say, “Wow, what a loser!” That person is not dangerous because that person
is so obviously a loser, only a loser would listen to that loser. Because you’re not losers,
you won’t listen to that person; hence, that person is not dangerous. The dangerous Bozo dresses in all black. The dangerous Bozo
owns a lot of stuff that ends in “I.” Like Armani, Maserati,
Lamborghini, Ferrari, OK? (Laughter) Audi is OK, a rare exception. (Laughter) That’s the dangerous Bozo because you think
rich and famous parses too smart. But rich and famous parses
too lucky, not smart, at least half the time. So I believe that Bozosity
is like the flu: you need to be exposed to Bozosity so that when you encounter big Bozosity,
you have already built up the antigens. I am going to expose you to some Bozosity. “I think there is a world market
for maybe five computers.” Thomas Watson of IBM. Five computers. I have
five Macintoshes in my house. In other words, I have all the computers he anticipated in the world,
in my house today. “This telephone has too many shortcomings to be seriously considered
as a means of communication. The device is inherently
of no value to us.” Western Union, internal memo, 1876. Western Union wrote off telephony in 1876. Western Union should be PayPal today. Oops! (Laughter) There is no reason by anyone would
want a computer in their home – Ken Olsen. Great innovator, great entrepreneur,
said this about computers. There’s no reason to have
a computer in your home. How many have a computer
in your home today? Because according to Ken Olsen
there’s no reason. He was a great innovator, extremely good entrepreneur, but he was so successful on,
let us say, the ice factory curve, he could not appreciate the next curve, the refrigerator curve. And that is the art of innovation. Thank you very much. (Cheering) (Applause)

100 comments

  • Syed Azaaz Ahmed

    Simply Hats Off!

    Reply
  • DINESH

    Just finished reading art of start 2.0 book and read this and it's pretty much the same thing

    Reply
  • Bright TV

    thanks arts

    Reply
  • Bright TV

    how innovation in the business

    Reply
  • saurabh **

    "The next curve"….yeah i got it ….Thanx…..

    Reply
  • Elizabeth King

    You want to be creative, be innovative? Listen to this guy.

    Reply
  • BUF Records

    Wauw what a great speach. I learned a lot!

    Reply
  • Innov Ace

    It’s like start with why…

    Reply
  • Innov Ace

    Simon sinek echos these same words… do not be defined as what you do be defined by why you do it. In order for advancements to occur

    Reply
  • dereinzigwahreRichi

    Funny to hear this guy to talking about what a great thing it is when users put products to uses the designers never intended while he works for a company that makes this as hard as possible by restricting users rights in what they can do and product functionality at all ends…my personal experience is: What Apple doesn't want you to do, you won't do.

    Reply
  • Ibrahim Nisar

    OMG All The Way! What a Guy he is

    Reply
  • Geek Psychology

    Great presentation. I wonder what his personality type is. I don’t know much about him… yet.

    Reply
  • Kem- Laurin Lubin

    Love this – have watched it a few times and it is still so relevant….

    Reply
  • Alton Carter

    Inovation yes

    Reply
  • Alton Carter

    I love you elaina and i will come for you you are always on my mind. You are my woman

    Reply
  • Alton Carter

    I keep thinking about you elaina

    Reply
  • Alton Carter

    She is pulling me in i love her

    Reply
  • suzana mutalib

    awesome

    Reply
  • ushimky wong

    2018-10-20 . No copy my invention "LED clothes" :
    Wong Man Hong (Simon Wong) is the first inventor
    of LED clothes in the world. My invention"LED clothes"
    which is with all available LEDs set in/on all soft bended
    materials, wearable materials/fabrics/garments
    and movable, in design of decorative, graphic, wording,
    photos,video… and any LED lighting effects.
    LED garments and relevant concept of products –
    all rights belong to Wong Man Hong .保護原創 – 大勢所趨 !Wong Man Hong (Simon Wong)
    The World 1st inventor of LED Clothes
    and LED Scrolling Message clothes
    World 1st innovator of kitti pearl jewellery
    Hongstex Int'l Co./Simky Tech HK
    e- mail: [email protected] com

    Reply
  • VYZUNZ 7

    Entertaining with concise and tangibly worded information. Thanx Guy. I welcome this info into my brain.

    Reply
  • מארק עוֹשֶׁר

    Teenage boys?? One is 19 and the other is 20. Hahahahaha.

    Reply
  • Vladyslav Cheban

    I even applauded at my house in front of the monitor. Great speech!

    Reply
  • Christopher Condon

    Good Job.

    Reply
  • Dalea Bukhary

    You pp

    Reply
  • Yuxin Chen

    Windows got no wrong, what make business a mess usually Mac instead. Though this is not the point to argue at here. USC=FacePalm… His intro was really great. As for LG dryer and washer pictures. Maybe, one day, these machines can take pic by themselves. (As IBM started their Smart Earth Plan since 2008 and more and more LoT implementation. 0 to 1, next curve.

    Reply
  • Roberto La Greca

    What a great speech!

    Reply
  • Papivasi

    Love this talk!

    Reply
  • francisco1st. raguindinjr.

    I m lucky what bads reality on the dark heritage culture lifestyle what M Iam stand hold center between son and sister as childhood explore as bitter son from worst my AMA AT INA TOO IAY ANAK WALANG MASAMA MAGULANG BUNGA from good or bad na kami madtatama for better fure what santo nino bilang anak lumingon sa mga ancesstor torespect guide them extra livig trust us…

    Reply
  • Елена Елена

    cool

    Reply
  • Akhil chandrashekar

    Definitely one of the best so far. The knowledge is so universal that even as a musician all the points were perfectly valid to me. Time to implement.

    Reply
  • Javier pereira rodriguez

    wholly molly now apple is stripping people away from their right to have computers with those prices!

    Reply
  • Zachariah Willburn

    I’ve been in a rut, afraid to fail with some inventions, focusing on perfection , this talk has regenerated my tenacity and I cannot express enough my gratefulness

    Reply
  • David Craig

    I agree, who needs a computer? People who want you to see or buy their stuff. You need to have one for them.

    Reply
  • nosskopajtas

    I can already see the next (-or thereafter) great conflict among people in the world: Pro-, vs Anti-AI factions….

    Reply
  • nosskopajtas

    "without having to talk to someone"…just shows the pathology of it all.
    amrketing AI by appealing to human lazyness…the one trait that gets us into trouble all the time 😀

    Reply
  • Aqil Jones

    Every entrepreneur and/or innovative thinker should listen to this. I played this several times already.

    Reply
  • black asian

    Unique and valuable

    Reply
  • Claudia Cerny

    Istanbul fes joke:)

    Reply
  • Auriga E Group

    Awesome

    Reply
  • Sosamplefr

    Bonjour à toutes et à tous.
    Nous sommes une équipe dédiée à la détection de produits innovant pas encore référencés sur le marché français.
    Nous les rendrons accessibles à l'essai puis à l'achat sur notre site.

    Casque de cinéma 3D, Batterie à induction, Lunettes de luminothérapie, Lunettes de sommeil, Serrure intelligente, Montre connectée GPS, Bloc-notes connecté, Repose-tête intelligent, etc…
    Pour en savoir plus n'hésitez pas à vous rendre sur notre site

    Reply
  • Yvresse O

    Well, I live in England and there isn't much space to store things, except maybe in your garage! The kind of computers they had then, I wouldn't have wanted one in my home! Though it was far smaller than the one of the 50s.

    Reply
  • Deepak D. Khaire

    Good

    Reply
  • pelotasdad

    looking forward to seeing him at kepler’s in menlo park…. can’t imagine how he worked with steve jobs as long as he did…… what a great presentation.

    Reply
  • These Truths

    I like the information. Top 10 Best of Ted Talks in my opinion. And I don't even like Apple products, lol. I particularly agree with his points of create to make improvements or make progress…Not money. And that one must deny the naysayers too much time of day (however some will give useful information or confirm things for you so do listen).

    Reply
  • dlb dlb

    ? Audi makes a person ok , because it's a liberal's car ????  cleanup your presentation please.

    Reply
  • norm lor

    it's amazing that those like myself who have about 100 good to great ideas can't get to 1st Base even letting Millions know we do have these ideas to give away. I often see posts on FB of a Teen inventing a way of skimming off unwanted rubble which floats from our Oceans and people go wild, actually this idea was invented decades ago and our above ground Pool had this very same skimmer cleaning leaves from it when the filter was running. I speak of my ideas of producing Millions of Gallons of fresh water 24/7 in ANY Country on Earth even those of non existent rainfall for decades or extinguishing wildfires anywhere on Earth in hours. ouur current HITECH has dine ZERO to stop hunger or enrich anyone's life but those newly minted Billionaire's!!!

    Reply
  • f3rfra

    apple ad

    Reply
  • Sprouts

    Great talk! Thank you!

    Reply
  • dipesh shah

    Awesome.. Engaging…Delivered its complete value and lives upto all 10 rules.

    Reply
  • Jim Wilkie

    All I got is that your full of yourself. You didn't teach me anything.

    Reply
  • Sahil Gaikwad

    Beautiful.

    Reply
  • Alemayehu Teklu

    Thank you Dear for your excellent presentation. I appreciate. Regarding the course i may expect more and ambitious. Hope i will surprised by the course and its detailed subject matter. Cheers

    Reply
  • cesar leon

    best presentation i have ever seen, love this guy, lol.

    Reply
  • Maja Cvejic

    Helarious, efficient and to the point. I love this presentation! Well Done!

    Reply
  • Eashwar A

    What a fantastic presentation with so much humour

    Reply
  • Practice of the Practice

    You mention such great points in this speech Guy!

    Reply
  • 傳統中文Chinese explained, write and read fast

    Fantastic!

    Reply
  • Marie Van der Biest

    Wow! What a motivational and inspiring speech. Not only for business, but also for your daily life. We all have to make meaning to change the life of others and in fact to change the world and make it a better place to live in. I would love to be able to see Mr. Kawasaki live on stage in Belgium.
    Wish all the viewers an inspiring moment watching this great speaker!
    Also a big fan of Canva! 🙂

    Reply
  • barna imre

    lol google democratizing information with its algorithms

    Reply
  • Raul Zoce

    noooooooo sin dinero no podes cambiar el mundo!

    Reply
  • Juan Taype

    ..e l primo de Jacki Chan jejej

    Reply
  • edu inam

    Fantastic Lecture especially for potential Innovators based in remote locations

    Reply
  • adam mudianto

    to many topics and things to remember, i like talks that only discuss only one thing i need to remember, the first slide is already great, not need to continue to next slides, just one. after slide number 10, i already forget the previous 9

    Reply
  • G Y

    no cap

    Reply
  • v j

    Valuable message

    Reply
  • tammy scott

    Cc ☺️

    Reply
  • Santhosh Hapiness

    This is really awesome speech!

    Reply
  • Mary-Ellen Wayne

    Excellent video! I like the pop cultural applicability that this video may have possibly inspired! Awesome presentation and content.

    Reply
  • Mary-Ellen Wayne

    "Don't let the bozos grind you down" reminds me of the legendary veteran Canadian talk radio broadcaster Peter Warren's concluding remark of his final public broadcast of his radio show on 680 CJOB Winnipeg: "Don't let the bastards get you."

    Reply
  • Roland

    from a guy who didn't invent nor reinvent apple… nor kawasaki. It might be just another oppinion

    Reply
  • Congruent-thoughts

    A perfect and important presentation Guy. 100% agree, with whole my heart, and my lifelong experience as IT Engineer, plus 30+ years of teaching in modern psychology. Did also meet the skeptics and Bozos…. They are just part of the game… 😉 This is truly super important stuff, not just innovation, but for you as Entrepreneur.  
    Guy Kawasaki Rocks! <3

    Reply
  • DrewMania

    Brilliant

    Reply
  • SpaceCrete

    Very good talk, but it is not about innovating, it is about starting up a business. Innovating is about coming up with something completely new, not marketing something that already exists.

    Reply
  • Tendai Mugoni

    I want to build a very beautiful social city in my country, I am short in economics

    Reply
  • Hitman HD

    He made people laugh at a TED talk!!?

    Reply
  • 杨晓坤

    what does the usc corner meas?

    Reply
  • Aurelie Alameda

    This is really great talk. I watched this two times and loving it!

    Reply
  • baibhav

    japanese with best english

    Reply
  • Ashish Thakar

    Thank you Guy..!! It's a new paradigm you contemplated. Gracious.!! Regards, Ashish Thakar from Ahmedabad Gujarat India

    Reply
  • Daniella Nwachukwu

    Amazing talk👏👏👏

    Reply
  • Sky Digital Agency

    Amazing talk and 10 points.
    When Ice 1.0 Harvesting Companies did not build Ice 2.0 Factories and these Ice Factories did not develop the Ice 3.0 Fridge was one of the biggest takeaway. 🙂

    Reply
  • SchoolOfGratitude

    Yea, Great.

    Reply
  • Alexia Kate Aluyen

    Best ted talk!

    Reply
  • AFWERX

    What a great presentation! We love the mantra idea. Maybe ours would be "Empowering Airmen"?

    Reply
  • TEC Career Talks

    Just awesome presentation – the body language, the soothing tone, the simplicity of explaining , all are excellent

    Reply
  • Online Mall

    One of the best presentations, I've ever listened to. Superb.👍👍👍👍👍👍👍👍😀

    Reply
  • MsSupergenius

    "You have to defeat windows",, lol

    Reply
  • Oluseun Oyeleke

    hes excellent

    Reply
  • Wajid Hussain

    Wow! this guy is a legend in the making.
    Who Agrees?

    Reply
  • Natty Lee Ankrah

    Great presentation Great comments

    Reply
  • Shrey Arora

    linux ppl at 8:45 : huh?

    Reply
  • the nhed

    Wow. Wow. Wow. Best way to spend your twenty something minutes.

    Reply
  • FreeDeliveryPrinting

    It is true that you can learn something from everyone we meet…this
    video is another such example. And as no single individual is perfect I
    will not critique the video. More pluses than minuses

    Reply
  • rahul verma

    One of best, every one has something to learn from this

    Reply
  • mukovhe mukwevho

    I hate how the point made about Apple represent their philosophy of the past….

    Reply
  • Johnny BeGood

    Great one! Great presenter!

    Reply
  • Irka Ghazaryan

    The best Ted speech ever!

    Reply
  • Dharc Diamond

    One of the BEST TxTs that I've ever heard! Thanks Guy.

    Reply
  • blue flash

    Definition of innovation as per myself: Creating extraordinary things from ordinary things.

    Reply
  • Row4 Channel

    He look likes Jackie Chan! 🙂

    Reply

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