The Design Thinking Process


Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions. Step 1: Empathize The purpose of step one is to conduct interviews that give you an idea about what people really care about. We need to empathize with their situation. For example, if you want to help old people, you might find that they want to keep the ability to walk around. In your conversations, they might share with
you different ways they can do that. Later into the interview you’ll want to dig a little deeper, look for personal stories or situations where things became difficult. Ideally, you redo the process with many people with the same problem. Step 2: Define the Problem Looking at the interviews, you can now understand the actual needs that people are trying to
fulfill with certain activities. One way to do that is to underline the verbs or activities that the people mentioned when talking about their problems: like going for a walk, meeting old friends for tea, or simply going grocery shopping around the corner store. You might realize it’s not so much about going out, but more about staying in touch. After your analysis, formulate a problem statement: “Some elderly are afraid to be lonely. The want to stay connected.” Step 3: Ideate Now focus only on the problem statement and come up with ideas that solve the problem. The point is not to get a perfect idea, but rather to come up with as many ideas: like unique virtual reality experiences, senior friendly hover boards or a modified pushcart. Whatever it is, sketch up your best ideas and show them to the people you are trying to help, so you get their feedback. Step 4: Prototype Now take a moment to reflect on what you have learned from your conversations about the different ideas. Ask yourself, how does your idea fit in the context of people’s actual lives. Your solution could be a combination of a new idea and what is already being used. Then connect the dots, sketch up your final solution and go build a real prototype that’s just good enough to be tested. Step 5: Test Now test your prototype with actual users. Don’t defend your idea in case people don’t like it, the point is to learn what works and what didn’t, so any feedback is great. Then go back to ideation or prototyping and apply your learning. Repeat the process until you have a prototype that works and solves the real problem. Now you are ready to change the world or open shop. To experience design thinking first hand, do the free virtual design thinking crash course from Stanford’s D-School right now. You will learn to design a new gift giving experience. Find the link and a guide for facilitators
in the description below. After you are done, share your experience and gift idea in the comment To learn more about creative and critical thinking, check out our other sprouts videos. And if you want to support our channel, visit patreon.com/sprouts.

48 comments

  • White Devil

    I am first

    Reply
  • White Devil

    best vedio keep it up bro

    Reply
  • Obadina Tobi

    Very correct and helpful. Thank you

    Reply
  • a girl

    Third comment

    Reply
  • Saed Muhamed

    Wonderful

    ❤ keep going sprouts
    ❤❤❤

    Reply
  • Mitch Parker

    I need to make animated videos like this, always appreciate the production quality of this channel.

    Keep up the great content.

    Reply
  • Jaydev Solanki

    Who else don't have a partner to do Design thinking Virtual Crash Course from Stanford d school?

    Reply
  • Navya Tayi

    Beautiful video!

    Reply
  • Neel panchal

    Is it true that creativity & imagination is more important than iq

    Reply
  • Bright Scene

    you have original content.

    Reply
  • Marco

    Good video. Thank you. Here is a good explanation in German.
    https://www.youtube.com/watch?v=xeUmDjnrAnA&t=12s

    Reply
  • LittleStrawberry

    Thank you for the easy statement. Now I understand it 🙂

    Reply
  • Aaliyah.06

    I had to watch this for homework and take notes about it…😩😢🙄😵

    Reply
  • Gerome Waugh

    Superb video about the concept…. great Explanation.

    Reply
  • aspekt b

    And at Siemens it works and is understood like this: https://youtu.be/73ByCc-ougQ

    Reply
  • Innovesia

    nice video, i already share to our facebook and screenshot to can we post to our instagram www.instagram.com/designthinking.id ? oh ya kindly check our channel

    Reply
  • satish pande

    Excellent video very good..why is that whistling sound in the background.. very irritating..

    Reply
  • LAVIUS NKATEKO MOTILENG

    awesome

    Reply
  • Nelson Valderrama

    looking for partner to work on standford crush course

    Reply
  • Robson dos Anjos

    great video !!! would be great to have this video in portuguese, so I could share with a lot of friends that do not speck English, and unfortunalty don't like to read subtitles. thx for sharing this kind of content and knowledge.

    Reply
  • Mariokid 101

    The music is awesome! What is the song name?

    Reply
  • Felo

    Have you thought reducing the amount of whistling and music in the video? it´s a total pain

    Reply
  • Brandon

    The whistling background music is too loud and distracting. We suggest either removing it entirely or reducing the whistling by a minimum of 66%, 80% preferably.

    Reply
  • hamzatu

    Didn't hear any whistling, focused on the content and meaning of what was being said. Didn't notice it until I read the comments.

    Reply
  • Chiquicat

    Background music way too loud!! Come on guys. I'm trying to pay attention to the content!!

    Reply
  • Eduardus Kresna

    Great

    Reply
  • Hazel

    Very easy explanation! There are no useless words at all. I could understand everything. The example is perfect. Thanks!

    Reply
  • Oskar R

    Very nice video but i dont like the baby music

    Reply
  • B Product

    Empathy is the centerpiece of a human-centered design process. Good content.

    Reply
  • Impeller bhagat

    great

    Reply
  • Wotan will awake

    The music is annoying

    Reply
  • Mahesh Kumar

    Its clear and Easy to understand..

    Reply
  • Peggy Burrill

    All very good and wise counsel, but a word of warning: One has to have already read Chapter 13 to implement the lessons with the highest rate of student receptivity.

    Reply
  • Praveen Ranasinghe

    This video really help me to know what is design thinking…..nice one..i love this..

    Reply
  • Vinod C

    Irritating background music. 👎

    Reply
  • Rik Jansen

    You missed an important part in the video about design thinking, it is an iterative process, when you are done in the test fase you are not nececarily finished, you can go back to the beginning and follow through the whole proces again to further improve the solutution.

    Reply
  • Isaac Katuku

    VERY insightful, loved watching this!
    Future London Academy sat down with Studio Dumbar and discussed design thinking within an agency.
    It's a great listen!
    https://youtu.be/Dn6yPhPwoM8

    Reply
  • Yogesh Raut

    good one

    Reply
  • Alan Nadaskay

    Crash course no longer available looks like they will have a new one this fall 2019.

    Reply
  • Recycle BinLaden

    this should be titled "how entrepreneurs actually make successful businesses."

    Loved the content but please remove the whistling.

    Reply
  • Rethabile Mantje

    This was actually helpful

    Reply
  • Mariam Hussien

    I submitted Arabic translation to this video so we can show it to our students. It is just waiting your approval to appear. Thank you.

    Reply
  • Tharusha Jayadeera

    A very good explanation. Thanks a lot

    Reply
  • AIC Capitanio Tailored Automation

    Thank you for interesting insights!

    Reply
  • Florian Klotz

    good morning somebody

    Reply
  • Brighton To

    Finally, someone who can make a real point. Nice

    Reply
  • Tino Channel

    tugas tugas

    Reply
  • Pablo Meneses

    ANNOYING whistle.

    Reply

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